Determining Where to Republish Content
Perhaps the hardest aspect of syndication is deciding where to publish your content. Ideally, you want to syndicate your marketing materials on platforms that are relevant to your vertical. If you find a site that publishes third-party content similar to yours, it’s probably a good place to start.
However, if you want to get your content published, you must convince them that it delivers value to their audience. That means you should already have high-quality marketing materials on your website.
Deciding Which Content to Syndicate
Not all of the materials on your site should be syndicated, however. Most of your focus should be on blogs and infographics that are both educational and engaging.
For instance, let’s say that you manage an HVAC repair and installation company.
Attempting to syndicate a blog outlining five reasons consumers should choose your company probably won’t go over well. Instead, you might syndicate content like an HVAC maintenance how-to guide or a blog listing seven signs that an AC needs to be replaced.
Negotiating Mutually Beneficial Agreements
Generally speaking, content syndication benefits both the material creator (your company) and the publisher. The publishing platform gets to freshen up its content library and keep its readers engaged; you get to reach a broader audience, improve your rankings, and potentially generate quality leads.
To maximize the impact of your republishing efforts, you should strongly consider working with a content syndication agency. Insights ABM’s content syndication consulting pros can help you negotiate favorable terms with publishers, like allowing you to include backlinks to your website.