What is a Digital Strategy?

What is a Digital Strategy?

Have you been looking for new ways to acquire leads or engage with consumers? If so, then you may be curious about something known as “digital strategy.” However, you might not be sure what a digital strategy is or why everyone is making such a big deal about it.

At Insights ABM, Dallas’ premier digital marketing strategy agency, we frequently receive questions about digital strategy. We want to help business owners reach their brand-building goals, which is why we created this crash course on digital strategy.

Why the Sudden Obsession with Digital Strategies?

Over the last decade, businesses have been slowly catching on about the importance of having a well-designed digital strategy. However, online sales have grown exponentially in just the last few years. In 2020, 14% of global retail sales occurred via eCommerce sites.

An increasingly large percentage of consumers want to interact with companies exclusively online. Businesses that meet this growing demand will improve their ability to connect with consumers and stay relevant in the most competitive industries.

While you might not be ready to abandon your brick-and-mortar location just yet, it is vital that your business has a sound digital strategy. You can create additional revenue streams by adding digital services to your product mix.

How to Go Digital

There is no one-size-fits-all solution for companies that want to go digital. The demands of each industry are different, which is why many businesses employ the services of a digital marketing strategy agency.

A digital marketing firm will provide you with a customized strategy that is designed to connect with your target audience. These teams have the experience necessary to make your brand stand out! 

Your digital marketing agency will implement proven methods to accomplish this. Here are just a few of the things that a qualified agency can help you do:

Introduce Digital Products

If your business is involved in software creation or web development, your digital strategy should focus on offering virtual products. This may include mobile apps, unique software, or a subscription service.

Even if digital products are not your core offering, find a way to mix them in. For instance, Apple’s App Store is not their primary product. However, it has grown tremendously and brings in significant revenue.

While your digital product will not become nearly as profitable as the App Store, it can still supplement your income. Digital products have minimal distribution and costs for creation.

Encourage Self-Service

The modern website should be optimized for self-service. Consumers should be able to complete basic tasks on your page, such as:

  • Requesting more information
  • Completing a purchase
  • Booking an appointment
  • Filling out a “Contact Me” form

Remember, your goal is to make it easy for consumers to buy your products or services. This strategy works well for companies that offer digital products, but it’s also great for brands that provide a physical service, such as plumbing repair.

Become a Resource for Clients

A great digital strategy will help you to focus on becoming a resource for clients. Your website should include blogs that demonstrate expertise in your field. Each piece of content should be well crafted. Make sure to naturally insert your target keywords, as well.

You should also incorporate links to your service and sales pages within many of your blogs. This will draw extra traffic to your core content and encourage consumers to make purchases.

Blog content is particularly useful for companies that cannot offer digital products. For instance, plumbers and other contractors do not have the ability to sell online solutions. However, they can answer common questions that consumers may have.

With the right tools in place, you can improve your digital strategy and maximize the potential of your brand.

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.