Creating a Successful Digital Marketing Strategy: 5 Tips from Our Experts

Creating a Successful Digital Marketing Strategy: 5 Tips from Our Experts

The success of your business hinges on creating a successful digital marketing strategy. A great approach to digital marketing can result in unprecedented growth and help you connect with consumers. In contrast, a disjointed digital marketing strategy can lead to underwhelming results, derailing your hopes of growing your business.

With this in mind, we’ve gathered our top 5 tips for creating a successful digital marketing strategy. By implementing these proven methods, you can lay the framework for an effective marketing campaign.

1.   Channel Surf

We don’t mean that you should flip back and forth between TV channels aimlessly in order to put off productivity! When we tell clients to channel surf, we mean that they must maintain a strong presence across various platforms and channels. 

Not only do you need a website that is loaded with SEO content, but you must also be active on social media. 

You should continuously monitor data from each channel that you are active on. If your web content and PPC campaigns are doing well, but your social media engagement has dropped, it is important to know why. 

You might have run a great ad on your webpage but left it off of Facebook. Perhaps you failed to optimize for a platform. Once you identify a problem, you can take the steps necessary to correct it. 

2.   Define Your Core Message

Far too many business owners focus all of their energy on creating a beautiful website and an entertaining social media page, but they forget to convey a core message. What need does your product or service fill? Why should consumers trust your brand over similar products made by competitors?

These issues must be addressed in your core messaging. Highlight your products and convey the reasons that a consumer should buy them. 

According to KoMarketing, 47% of website visitors review a company’s services or products before looking at any other content. If these pages do not convey a clear, consistent message, then you may lose out on a potential customer.

3.   Be Inclusive

When you’re forming your digital marketing strategy, it is important that you include all relevant stakeholders. This should include PR staff, sales managers, administrative staff, and your marketing gurus.

Gaining insights from a diverse group of stakeholders is a great way to optimize your digital marketing strategy. However, it is important that you maintain clear boundaries so that team members do not overstep and hinder the process.

4.   Conduct Thorough Research

Thanks to modern analytics software, business owners can review data on just about any metric you could imagine. Businesses that leverage this data well tend to have extremely effective digital marketing strategies. 

Before you start planning your marketing campaign, do your research. Analyze everything from market projections to your competitors’ sales tactics. Learn from their mistakes and successes so that you can hit the ground running when it comes time to launch your campaign.

5.   Set Data-Driven Goals

Speaking of metrics, it is important that you set data-driven goals during the planning phase. This allows you to gauge the overall success of your marketing campaign. If you exceed all of your goals, then continue to refine that winning strategy. If you fall short, find out why by reviewing key performance metrics.

Digital Strategy Company in Dallas, Texas

Creating a high-performing advertising campaign can be challenging, especially if you are new to digital marketing. Fortunately, you do not have to go it alone.

Insights ABM provides comprehensive marketing services for businesses of all sizes. We are a digital strategy company located in Dallas, Texas and our collective of creatives, web designers, and marketing strategists have the skills necessary to help you grow your brand.

Become noticed by partnering with Insights ABM. Check out our past work or contact us today for a free consultation!

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.