The client was one of the top 10 fastest-growing franchises nationwide. Still, they saw room for improvement.
When they contacted Insights ABM, the company was having difficulty securing job applicants. Stylist positions at many of their locations were going unfilled. This lack of suitable applicants was having a negative impact on the company’s ongoing sales. For such a growth-minded organization, this was a serious problem.
The inability to secure new workers was also slowing their ability to expand. In a few instances, the lack of workers had made it impossible to open new locations.
The client needed guidance in their online recruitment strategies. It had proven difficult for them to reach their target audience.
If the company wanted to keep growing at such an impressive pace, it would need to deploy effective digital recruitment campaigns. Once we assessed the situation, we knew we could help.