When you partner with Insight ABM for lead gen performance marketing services, one of our first tasks will be to refine your sales funnel. We want to help your brand become more efficient in guiding prospects throughout the sales process so that you can enhance conversion rates.
Our experts will also review the various stages of the lead generation funnel with your sales team so that we can identify opportunities for improvement.
The lead generation funnel can be divided into three main tiers or six total stages. The three tiers of the funnel include TOFU (top of the funnel), MOFO (middle of the funnel), and BOFU (bottom of the funnel) leads.
The six stages of the lead generation funnel include: