Our Account-Based Marketing Framework
A variety of companies utilize our highly-effective account-based marketing services including:
- B2B (Business-to-Business) companies
- Enterprise-level companies
- Companies serving complex or niche industries
- High-growth startups
- Technology companies
- Professional services firms
- B2C (Business-to-Consumer) companies
Before making the jump to an account-based marketing strategy, it is important that you understand what our process involves. When we’re building your custom account-based marketing strategy, the team at Insights ABM will:
Focus on Current Accounts
By examining your existing network of clients, we can identify your ideal customer. We will communicate with your sales team to gain additional insights into each account. This allows us to determine which traits are most important in seeking new customers. We will focus our energies on new accounts that will be most profitable for your business.
At Insights ABM, we believe that the best account-based marketing strategies rely on the perfect combination of creativity and statistical data. We marry the innovative ideas of our team with account-focused research to create a winning strategy for your company. This allows us to form personalized tactics to target each prospective account.
After we have assessed your current pool of accounts and conducted thorough research, it is time to develop your content. We will craft unique content that will optimize client engagement at every stage of the process.
Content will include personalized email communications, social media posts, display ads, and attention-grabbing landing pages.
Reporting and Metric Analysis
At Insights ABM, we believe in leveraging various metrics to demonstrate the effectiveness of our account-based marketing strategy. Thanks to our years of industry experience, we know which key performance indicators (KPIs) have the strongest correlation with the long-term success of your business. We will track these KPIs throughout the process so that you can clearly see how ABM efforts are affecting your business’ growth first-hand.