Account-Based Marketing Stats
Welcome to our exciting new webpage dedicated to account-based marketing (ABM) statistics! Whether you’re a marketing enthusiast, a sales professional, or simply curious about the latest trends in ABM, you’ve come to the right place. Get ready to dive into a treasure trove of data, insights, and key metrics that will empower you to supercharge your marketing efforts. From success stories to industry benchmarks, our comprehensive collection of ABM statistics is here to inform, inspire, and help you make data-driven decisions. So, grab a cup of coffee, sit back, and let the numbers paint a vivid picture of the impact and potential of account-based marketing!
1. According to a survey by ITSMA, 87% of marketers say that ABM delivers a higher ROI than other marketing strategies.
2. In a survey by Demandbase, 84% of marketers said that ABM had a higher close rate than other marketing methods.
3. According to a study by Demandbase, companies that implement ABM see a 171% increase in average deal size.
4. In a survey by TOPO, 64% of companies that use ABM report that their sales cycle has decreased.
5. According to a report by Marketo, companies that use ABM see a 209% increase in their marketing revenue.
6. According to a study by Terminus, companies that use ABM generate 50% more sales-ready leads.
7. In a survey by ITSMA, 71% of companies that use ABM report that it’s helped them to create stronger customer relationships.
8. In a survey by ITSMA, 77% of companies that use ABM report that it has helped them to generate more referrals.
9. According to a report by TOPO, companies that use ABM see a 20% increase in customer lifetime value.
10. In a survey by SiriusDecisions, 92% of companies that use ABM say that it’s extremely or very important to their overall marketing strategy.
11. According to a study by Ascend2, 62% of companies that use ABM say that it’s highly effective at improving their customer experience.
12. In a survey by ITSMA, 68% of companies that use ABM say that it’s helped them to close larger deals.
13. According to a report by Demand Gen Report, 90% of B2B marketers say that ABM is extremely or very important to their overall marketing strategy.
14. In a survey by SiriusDecisions, companies that use ABM see a 40% increase in account-based website traffic.
15. In a survey by ITSMA, 73% of companies that use ABM say that it’s helped them to better align their sales and marketing teams.
16. According to a report by SiriusDecisions, companies that use ABM see a 70% increase in engagement with target accounts.
17. In a survey by ITSMA, 84% of companies that use ABM say that it’s helped them to better understand their customers’ business needs.
18. According to a study by TOPO, companies that use ABM see a 75% higher conversion rate for their target accounts.
19. In a survey by ABM Leadership Alliance, 60% of B2B marketers plan to increase their ABM budgets in the next 12 months.
20. In a survey by Demandbase, 80% of marketers who have implemented ABM report that their ABM programs outperform other marketing initiatives.
21. According to a report by SiriusDecisions, companies that implement ABM see a 20% increase in average deal size.
22. According to a study by Engagio, companies that implement ABM see a 40% increase in engagement with target accounts.
23. In a survey by Demand Gen Report, 80% of B2B marketers say that ABM helps them to generate more leads.
24. According to a report by FlipMyFunnel, 66% of B2B marketers who use ABM report that it has helped them to generate more opportunities.
25. In a survey by Engagio, 60% of B2B marketers who use ABM say that it has helped them to align their sales and marketing teams.
26. According to a report by SiriusDecisions, companies that implement ABM see a 200% increase in pipeline efficiency.
27. In a survey by Demandbase, 80% of B2B marketers say that ABM helps them to increase their customer lifetime value.
28. According to a study by ITSMA, companies that use ABM see a 16% increase in customer retention rates.
29. In a survey by Engagio, 70% of B2B marketers who use ABM say that it has helped them to close larger deals.
30. In a survey by Demandbase, companies that use ABM see a 45% increase in marketing-influenced revenue.
31. According to a study by Engagio, companies that implement ABM see a 26% increase in customer win rates.
32. In a survey by SiriusDecisions, 90% of B2B marketers say that ABM is “extremely” or “very” important to their overall marketing strategy.
33. According to a report by LinkedIn, 57% of B2B marketers who use ABM say that it’s highly effective at improving their customer experience.
34. In a survey by ITSMA, companies that use ABM report a 48% increase in revenue per account.
35. According to a report by SiriusDecisions, companies that implement ABM see a 16% increase in their win rate.
36. In a study by Forrester, 45% of B2B marketers who use ABM report increased revenue by 10% or more within 12 months.
37. According to a report by RollWorks, ABM marketers experience a 60% increase in revenue per account when using a multi-channel approach.
38. In a survey by ABM in Action, 76% of B2B marketers found that ABM helped them improve relationships with existing clients.
39. According to a study by Gartner, companies that use ABM see a 36% increase in contract value for their most engaged accounts.
40. In a survey by the Content Marketing Institute, 72% of B2B marketers who use ABM say it helps them align their content strategy with target accounts.
41. According to a report by Boston Consulting Group, companies that implement ABM see a 45% increase in cross-selling and upselling opportunities.
42. In a survey by the ABM Consortium, 93% of B2B marketers who use ABM report higher engagement rates with their target accounts compared to non-ABM programs.
43. According to a study by TechTarget, companies that use ABM see a 30% increase in their marketing-attributed revenue.
44. In a survey by LeanData, 82% of B2B marketers report that ABM improves the efficiency of their marketing and sales processes.
45. According to a report by the CMO Council, 86% of B2B marketers who use ABM believe that it delivers a higher return on ad spend (ROAS) than traditional marketing tactics.
46. In a study by Demand Metric, 96% of B2B marketers believe that ABM has a positive impact on their marketing efforts.
47. According to a report by the CMO Council, 63% of B2B marketers say that ABM has helped them better target and engage their most valuable accounts.
48. In a survey by the ABM Leadership Alliance, 70% of B2B marketers report that they have seen an increase in the number of opportunities in their pipeline since implementing ABM.
49. According to a study by Forrester, companies that use ABM see a 10% higher win rate on average compared to traditional marketing strategies.
50. In a report by Dun & Bradstreet, 75% of B2B marketers who use ABM report improvements in their customer relationship quality and engagement levels.
51. In a survey by Heinz Marketing, 52% of B2B marketers who have implemented ABM have seen a significant increase in their marketing-attributed revenue.
52. According to a study by the Account-Based Marketing Consortium, 85% of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach.
53. In a report by Bizzabo, 95% of B2B marketers consider event marketing as a key component in their ABM strategy.
54. According to a study by TOPO, companies that use ABM see a 33% higher contract value for their most engaged accounts.
55. In a survey by the Marketing Profs, 81% of B2B marketers found that ABM initiatives significantly outperform other marketing investments in terms of ROI.
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