Local Auto Group
Case Study
One of Insights ABM’s clients that has seen a large degree of success in digital marketing is a local automotive group. The founder began selling cars in the 1980s. After establishing his own dealership in 1998, he was able to grow the company and expand to new locations.
Since it was founded, the automotive group has built a reliable client base through hard work and sound business practices. More than anything, the group prides itself on placing customer experience and satisfaction first.
The company has several regional dealership locations that offer clients a wide range of options for makes and models of vehicles. This growing automotive group provides customers with both new and used vehicles.
Driving Business to
New Locations
When initially partnering with Insights ABM, the automotive group had recently acquired four new dealerships. This resulted in enormous pressure to drive business to the new locations.
The company needed assistance in establishing an online presence for the new dealerships. They also wanted to try an innovative digital marketing approach to acquire leads for new and used cars. In this way, a strong digital presence could help them to secure future inventory.
They hoped that automotive digital marketing would help to drive sales. The group’s three initial locations were thriving, but rapid growth brought increased pressure. Making their new locations profitable quickly was critical.
The marketing specialists at Insights ABM set out to design an automotive digital marketing plan that would be custom-tailored for the business.
Digital Strategies for Success
The creative team developed an array of advertisements to attract the company’s target audience. Campaigns were targeted toward individuals that were searching for new or used cars in zip codes surrounding the new dealerships.
To support these promotions, ongoing campaign and vendor management was included, providing updates and analytics along the way.
The Insights ABM team developed a comprehensive digital strategy to help the local automotive group grow successfully.
Since online presence is critical, our designers created targeted landing pages for all new locations. We also integrated credit applications and other form submission points to help the automotive group acquire new high-quality leads for vehicles and sales.
Specialists also developed and launched several paid automotive digital marketing campaigns. These included:
Growth and Results
The targeted automotive digital marketing campaigns helped each of the new dealership locations to thrive. Following the launch of the new landing pages and marketing push, the company saw a 38% increase in new car leads. They also experienced growth of 23% in their total sales volume.
Only five months after the launch, the client was awarded the title of being the number one group in their state and region for OEM new car sales. These results highlight the value of effective digital marketing!
