When initially partnering with Insights ABM, the automotive group had recently acquired four new dealerships. This resulted in enormous pressure to drive business to the new locations.
The company needed assistance in establishing an online presence for the new dealerships. They also wanted to try an innovative digital marketing approach to acquire leads for new and used cars. In this way, a strong digital presence could help them to secure future inventory.
They hoped that automotive digital marketing would help to drive sales. The group’s three initial locations were thriving, but rapid growth brought increased pressure. Making their new locations profitable quickly was critical.
The marketing specialists at Insights ABM set out to design an automotive digital marketing plan that would be custom-tailored for the business.