Grow Faster, Smarter.
Build an Account-Based Marketing Engine Powered by 6Sense Expertise
Work with ABM consultants who know the 6Sense platform end-to-end and can turn your intent data, account insights, and orchestration tools into real meeting flow and pipeline.
About Insights ABM
At Insights ABM, we help teams get more value from 6Sense by building account-based programs that actually convert.
We keep it simple. Identify the right accounts. Use 6Sense intent and engagement data to prioritize outreach. Personalize touchpoints across channels. Create a repeatable system your sales team trusts.
We combine 6Sense expertise, paid media, content, sales enablement, and analytics into one ABM program that strengthens both sales and marketing. With clear structure and consistent execution, your team books more meetings and improves conversion rates across the funnel.
Discovery
Strategy Development
Program Optimization
Activation & Measurement
Continuous Improvement
We review your ICP, personas, buying team, tech stack, and 6Sense setup.
We set your ABM framework with 6Sense tiers, messaging, and KPIs.
We tighten scoring, routing, sequences, and dashboards using 6Sense intent.
We run ABM plays, 6Sense triggers, targeted media, and live reporting.
We track platform performance and optimize replies, meetings, and pipeline.
Why Insights ABM?
1. Proven Outcomes
We design ABM systems that use 6Sense data to lift meeting volume, improve sales efficiency, and strengthen pipeline quality.
2. Clear, Practical Strategy
You get a step-by-step account-based plan that ties 6Sense insights directly into targeting, messaging, and outreach.
3. Sustainable Growth
With cleaner data, aligned teams, 6Sense-driven prioritization, and accountable processes, your revenue motion becomes more predictable.
What Our Clients Say
Kalie Nitzsche
Founder/CEO at Fuzzy Verify
John Harmeling
Chief Growth Officer at ZRG Partners
I've had the pleasure of working with Joe Cantu and the Insights ABM team, and I highly recommend them. They bring a powerful mix of strategic thinking and hands-on execution across ABM, paid media, and full-funnel growth. They know how to lead teams, push work forward, and stay relentlessly focused on results. Any growth-focused company would benefit from partnering with them. A great addition to any team — and great humans behind the work. Win/win.
Before Insights ABM, our demand generation motion was essentially nonexistent. Joe and team came in as true creators—a team who could build from zero, move fast, and give us something real to scale. They architected a full-funnel growth engine, aligned our teams, and delivered the kind of measurable pipeline impact that most marketing leaders only talk about. It’s far easier to edit than create, and Insights ABM gave us a foundation strong enough that we could confidently hire internally and continue growing. Their strategic depth, hands-on execution, and ability to turn complexity into momentum were invaluable to ZRG.
Nisha Bagepalli
Chief Growth Officer at Axoniq
Insights ABM transformed our demand engine fast. We went from scattered channels and no automation to a fully built, working system in weeks. Joe and his team rebuilt HubSpot, set up scoring and routing, launched paid, outbound, and organic programs, and gave us clean dashboards we could actually use.
The results showed up immediately. We saw new inbound logos, stronger engagement, and clearer product-market signals than we’ve ever had. Targeting and messaging were on point, and our sales team finally had the alerts and follow-up process they needed.
The partnership has been easy. The team is responsive, practical, and steady. They move quickly, understand both strategy and execution, and consistently bring ideas that improve our programs.
If you need a partner who can build and run a real GTM engine, Insights ABM is the team to call.
Our ABM Services
How We Build a Scalable ABM Engine with 6Sense
GROWTH
FOUNDATION
ENTERPRISE
OngoingExecution
Strategy & Setup
Embedded
Partnership
Built for teams that need a clear ABM structure and a solid 6Sense setup.
- ICP + persona refinement
- Funnel + journey mapping
- Lead scoring + routing setup
- Messaging alignment
- Tech stack audit + configuration
- Core dashboards + reporting setup
Outcome: Your ABM program is defined, aligned, and ready for 6Sense-driven outreach.
For companies that need steady support from ABM consultants experienced with 6Sense.
- Everything in Foundation
- Monthly GTM optimization
- Channel + content strategy support
- Paid + ABM program management
- Sales enablement guidance
- Monthly reporting + insights
Outcome: Your ABM program is managed, optimized, and producing steady meetings.
For scaling teams that need fully integrated ABM and close support on the 6Sense platform.
- Everything in Growth
- Deep ABM + intent integration
- Multi-channel program leadership
- Advanced attribution + forecasting
- Custom dashboards for exec + board visibility
- Embedded collaboration with sales, marketing, and product
- Fast-turn strategy, adjustments, and hands-on execution
Outcome: You get a fully integrated ABM engine powered by 6Sense, with continuous improvement and on-platform expertise.
Where ABM Breaks and How 6Sense Fixes It
Misaligned Teams
What’s Not Working
Sales and marketing define ICPs, messaging, and metrics differently. Handoffs drop and outreach feels uncoordinated.
How We Solve It
We use 6Sense data to unify ICP, personas, account tiers, scoring, routing, and messaging across both teams.
What Improves
More consistent meeting quality, cleaner reporting, and a shared view of pipeline health.
Reaching the Right Buyers at the Right Time
What’s Not Working
Outreach ignores intent signals. High-intent accounts sit idle while reps chase low-fit leads.
How We Solve It
We use 6Sense intent, behavior, and account engagement data to activate outreach when buyers are ready.
What Improves
Higher reply rates, stronger meetings, and less wasted effort.
Lack of Long-Term Structure
What’s Not Working
Teams operate on individual rep habits that don’t scale.
How We Solve It
We build a unified ABM system around 6Sense: cleaner data, clear triggers, repeatable plays, and transparent KPIs.
What Improves
Predictable meeting flow, easier forecasting, and smoother onboarding.