What Is SEM?

Search engine marketing, or SEM, is a specific type of paid advertising. SEM content is promoted on search engine results pages (SERPs). These paid ads are positioned above organic results and placed at the very top of the page. 

SEM campaigns are also known as “pay-per-click (PPC) advertising” because you only pay for an ad if a user clicks on your link.

Sounds pretty appealing, right? It certainly can be. However, it’s also easy to burn through your entire marketing budget without generating much meaningful traffic. This often happens when brands target overpriced keywords or inadvertently position their content in front of the wrong audiences. 

Why Do I Need SEM Management?

SEM management serves several purposes. First and foremost, it helps you maximize your return on investment so you can reach more customers and grow your brand. Additionally, working with an SEM agency allows you to keep your focus where it should be — on your business and its customers.

Insights ABM’s SEM management services take the guesswork out of search engine marketing.

Our SEM agency can handle all the tedious parts of managing your campaign. From conducting keyword research to monitoring the efficacy of each campaign, we can run your entire strategy from conception to completion.

Which Industries Should Use SEM Consulting Services?

If your organization engages in paid marketing, you should consider using SEM services from Insights ABM. We can lighten the load on your in-house marketing team if you have one or function as your entire marketing department if you don’t.

We’ve provided SEM management solutions to clients across numerous industries, including:

• Financial services
• Medical/Healthcare
• Sporting events
• Commercial real estate
• Specialty surgery
• Food and beverage
• Service and repair companies

Wondering how one SEM agency can effectively serve clients in so many verticals? The answer lies in our specialized resource management strategy.

We have team members that specialize in every marketing tactic and channel you can imagine. After learning about your goals and objectives during your consultation, we’ll build a team with the express purpose of helping you win at SEM marketing.

Benefits of SEM Services 

With Insights ABM’s SEM consulting and management services, you can achieve:

Better Click-Through Rates (CTR)

“Click-through rate” refers to the percentage of customers that see your ad, click on it, and visit your site.

One of the goals of our SEM services is to optimize your click-through rate so you can get more website visits. By boosting the amount of quality traffic that visits your site, we can increase your chances of driving conversions and generating revenue. 

Optimized Reach

Insights ABM and our team of SEM consulting professionals are masters at conducting extensive keyword research. We can not only identify keywords that are trending among your target audiences but also pinpoint phrases that offer a better value for your campaign.

By incorporating value phrases into our marketing strategy, we can help you get a better bang for your buck and reach more consumers. We can even save you some money in the process. 

Improved Return on Ad Spend (ROAS)

The ultimate goal of SEM services is to maximize your return on ad spend (ROAS). 

Essentially, you want every dollar you spend on marketing to make you as much money as possible. While the ROAS of each campaign will vary based on multiple factors, Insights ABM closely monitors this key metric and continuously optimizes your strategy to increase your returns. 

Make Every Dollar Count with SEM Management 

If you want to achieve powerful results with your next paid search campaign, partnering with our proven SEM agency makes perfect sense.

But don’t just take our word for it. See what Insights ABM has done for other brands. You’ll no doubt realize we’re the team you need to take your marketing strategy to another level.

After you’ve had a chance to browse our work, schedule your consultation and let our SEM services take the headache out of paid marketing.