Optimize Ad Spend with Contextual Targeting
Another part of our programmatic advertising services is known as contextual targeting. This involves honing in on sites that contain keywords that are related to your business. These sites may include forums, blog sites, and other web pages that are linked to your industry.
Insights ABM uses category-based targeting in our programmatic campaigns. This method is very similar to contextual targeting, but it is a bit broader. Instead of advertising on sites based on keywords, it targets users’ content that is relevant to your products and services.
For instance, contextual targeting might seek out sites that incorporate the phrase “t-shirts.” Category targeting will expand the scope of the search and include sites that mention “clothing” or “men’s wear.”
Context and category-based targeting are just a few of the tools we use to provide our clients with high-performing programmatic advertising services.
Programmatic Advertising Services
Are you tired of using the “spray and pray” approach to online advertising? Ready to take your brand to the next level and connect with high-quality leads at scale? If so, then you need to take advantage of our high-quality programmatic advertising services.
The diverse team at Insights ABM has the capabilities to handle every aspect of your marketing campaigns in-house. We create content, collect and analyze data, and set up your programmatic ad campaigns for success.