Choosing the Right Programmatic Advertising Agency for Your Business

Choosing the Right Programmatic Advertising Agency for Your Business

Hundreds of businesses are leveraging programmatic advertising to grow their brand and improve sales. Each year, programmatic advertising accounts for a larger percentage of total marketing dollars spent in the U.S. In fact, programmatic advertising accounted for 89% of all digital display ad spending in 2020, with an even higher forecast in 2021.

After hearing about the huge potential impact that programmatic advertising can have on your business, you are probably excited about starting your own campaign. However, you may be unsure what programmatic advertising is or where to begin.

That’s why the experts at Insights ABM have created this simple guide to finding a great programmatic advertising agency for your company. These firms specialize in programmatic advertising for small businesses and can ensure that your campaign is a big hit with consumers.

What is Programmatic Advertising?

Programmatic advertising is a unique marketing strategy that utilizes advanced algorithms and customer data to bid on ad space in real-time. The typical programmatic campaign will include multiple kinds of ad content that are all designed to reach a specific goal, such as informing your audience about a new product.

Programmatic advertising analyzes data like browsing history, search habits, and demographic info in order to provide consumers with content that is relevant to them. For instance, if your company sells baby strollers, individuals without children should not be seeing your ads. Otherwise, your marketing dollars will be wasted.

Programmatic advertising lets you get the most out of every single marketing dollar. It presents relevant content to users that already have an interest in your industry. Sounds like a great plan, right? 

Thousands of other business owners agree, which is why programmatic advertising accounts for such a large share of marketing dollars.

Signs that You Need a Programmatic Advertising Agency

Like any digital marketing strategy, programmatic advertising will not succeed unless it is implemented properly. That is why many business owners turn to programmatic ad agencies to oversee the implementation of their new campaigns. 

The following are some good signs that you need a programmatic advertising agency:

Lack of Knowledge and Expertise

If you’re just hearing about programmatic advertising for the first time, then a digital marketing firm would likely be a great asset to your business.

Implementing a programmatic campaign takes expertise and finesse. While you could always go with the trial-and-error approach, this can turn out to be incredibly costly. Hiring a specialized programmatic firm will maximize your return on investment.

Lack of Adequate Resources

Programmatic advertising campaigns rely on data — lots of it. This means that your business needs plenty of bandwidth. Without it, your programmatic advertising campaign will be derailed before it ever gets going.

A programmatic advertising agency will oversee every aspect of your campaign. They will ensure that the proper resources are in place so that all of this data can be seamlessly exchanged.

Your Results Have Been Underwhelming

If you have already attempted to run your own programmatic advertising campaign and the results were lackluster, then a digital marketing firm can help. 

Why spin your wheels and throw marketing dollars down the drain? Spending a little extra money to hire a programmatic advertising firm can result in a huge payout on the back end.

Programmatic Advertising for Small Businesses

If you are ready to launch a programmatic advertising campaign and make your brand stand out, Insights ABM can help! Our team produces innovative content that resonates with audiences.

When you partner with us, we’ll oversee every aspect of your programmatic advertising campaigns. Our in-house team of strategists, web designers, and creative minds will provide you with original content that consumers will love. Contact us today to learn more about this exciting opportunity to grow your business!

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.