Pay-Per-Click (PPC)

Pay-Per-Click Marketing Services from Insights ABM

Are you looking for a proven and economical approach to online marketing? If so, then you should consider implementing a pay-per-click (PPC) marketing strategy.

While many firms offer PPC marketing campaign management, all agencies are not created equally and we strive to help our clients to obtain measurable, consistent growth.

As the name implies, PPC advertising involves paying for every click that your content receives. These ads are strategically placed on the results pages of top search engines like Google. 

When you use a PPC strategy, you only pay when a user clicks on your ad. The ad takes them straight to your landing page, giving you a chance to draw them in and close them as a customer.

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Why Pay-Per-Click?

Currently, pay-per-click marketing services are one of our most popular options. PPC campaign management services from Insights ABM have helped many clients to break new ground and achieve substantial growth. Our pay-per-click clients are in a wide range of industries, including:

  • SaaS
  • Financial services
  • Real estate
  • Sporting events
  • Medical
  • Commercial real estate
  • Food and beverage
  • Repair and service companies

The extensive benefits of PPC campaigns include:

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Setting Your Own Budget

Having the ability to set a firm budget is important, especially for companies that are growing or are in transition. When you work with the team at Insights ABM, we will partner directly with your in-house marketing team to gain an understanding of your budget and internal billing processes, to align our campaigns to them.

When it comes time to implement your PPC campaign, we will set your ad budget within the predetermined limits. The advertising algorithms will automatically adhere to these limits and stop displaying your content when the budget has been met — and our team also manually verifies account spend daily as an added measure to ensure you never overspend.

You Don’t Have to Pay to Play

Traditional advertising requires that you pay for a spot on the chosen medium. Whether 1,000 people interact with your content or no one does, the cost of placing the ad remains the same.

Many of our clients favor PPC advertising because it is not a pay-to-play format. The search engine only bills you if someone clicks or interacts with your advertisement. Even if your content is driving a lot of clicks, daily, monthly, and campaign budgets will ensure you stay within your budget, while still driving the maximum amount of results.

Overcome Low Search Rankings

Whether you are a veteran in your industry or a relative newcomer, you have undoubtedly heard the phrase SEO. While search engine optimized content is certainly a key driver in advertising success, it is not the only way to increase brand awareness.

With the help of the team at Insights ABM, you can promote your brand even if your page does not rank highly on Google or other search engines. We will develop and manage a custom PPC campaign that will allow you to compete with even the highest-ranked sites.

PPC campaigns are excellent for new startups that have not refined their online presence just yet. You can outpace companies in your industry that have been around for far longer with a sound strategy.

Insights ABM is not just a great PPC management company, but we are also a top-tier advertising firm that is knowledgeable in all mediums. That means that we can also provide you with SEO content that will boost your organic web traffic long-term. 

By attacking the problem from all fronts, we can improve your customer acquisition rate and accelerate the growth of your business.

Boost Brand Recognition

PPC campaigns managed by the team at Insights ABM can also boost brand recognition, which is essential to the long-term growth of your business. Even if viewers do not click on your ad, they will still get accustomed to seeing your logo.

As your social media presence and SEO rankings grow, potential clients will begin to see your brand more frequently. This increases brand awareness and will ultimately generate more leads.

Measurable Results

When we’re partnering with a client, we track key performance metrics so that we can monitor the success of our efforts. This allows us to make adjustments on the fly and demonstrate proof of concept as we refine a PPC campaign.

Unlike some less adept advertising strategists, we do not use a blanket approach to digital marketing. Our goal is not an attempt to just connect to everyone. We will create ads that target your core audience, which will optimize your resources and drive real growth!

When we’re managing your PPC campaign, we analyze key metrics to direct our methods and generate measurable results.

Insights ABM: The Best PPC Management Company

Accelerate the growth of your business by partnering with a knowledgeable PPC company! Contact Insights ABM today and take control of your future. We will help your business grow faster, smarter.

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Learn More About Our Pay-Per-Click Marketing Services

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