Setting Your Own Budget
Having the ability to set a firm budget is important, especially for companies that are growing or are in transition. When you work with the team at Insights ABM, we will partner directly with your in-house marketing team to gain an understanding of your budget and internal billing processes, to align our campaigns to them.
When it comes time to implement your PPC campaign, we will set your ad budget within the predetermined limits. The advertising algorithms will automatically adhere to these limits and stop displaying your content when the budget has been met — and our team also manually verifies account spend daily as an added measure to ensure you never overspend.
You Don’t Have to Pay to Play
Traditional advertising requires that you pay for a spot on the chosen medium. Whether 1,000 people interact with your content or no one does, the cost of placing the ad remains the same.
Many of our clients favor PPC advertising because it is not a pay-to-play format. The search engine only bills you if someone clicks or interacts with your advertisement. Even if your content is driving a lot of clicks, daily, monthly, and campaign budgets will ensure you stay within your budget, while still driving the maximum amount of results.
Overcome Low Search Rankings
Whether you are a veteran in your industry or a relative newcomer, you have undoubtedly heard the phrase SEO. While search engine optimized content is certainly a key driver in advertising success, it is not the only way to increase brand awareness.
With the help of the team at Insights ABM, you can promote your brand even if your page does not rank highly on Google or other search engines. We will develop and manage a custom PPC campaign that will allow you to compete with even the highest-ranked sites.
PPC campaigns are excellent for new startups that have not refined their online presence just yet. You can outpace companies in your industry that have been around for far longer with a sound strategy.
Insights ABM is not just a great PPC management company, but we are also a top-tier advertising firm that is knowledgeable in all mediums. That means that we can also provide you with SEO content that will boost your organic web traffic long-term.
By attacking the problem from all fronts, we can improve your customer acquisition rate and accelerate the growth of your business.
Boost Brand Recognition
PPC campaigns managed by the team at Insights ABM can also boost brand recognition, which is essential to the long-term growth of your business. Even if viewers do not click on your ad, they will still get accustomed to seeing your logo.
As your social media presence and SEO rankings grow, potential clients will begin to see your brand more frequently. This increases brand awareness and will ultimately generate more leads.
When we’re partnering with a client, we track key performance metrics so that we can monitor the success of our efforts. This allows us to make adjustments on the fly and demonstrate proof of concept as we refine a PPC campaign.
Unlike some less adept advertising strategists, we do not use a blanket approach to digital marketing. Our goal is not an attempt to just connect to everyone. We will create ads that target your core audience, which will optimize your resources and drive real growth!
When we’re managing your PPC campaign, we analyze key metrics to direct our methods and generate measurable results.