Generate Qualified Leads with These 5 Strategies

Generate Qualified Leads with These 5 Strategies

Consistently generating quality leads is one of the biggest challenges that B2B organizations face. Without an abundance of qualified leads, your sales team can have a hard time acquiring new clients or producing sustainable revenue. But how exactly do you overcome these hurdles in order to generate high-quality leads that convert?

Effective lead generation requires a cohesive strategy with a number of effective acquisition tactics. 

As an experienced lead gen digital marketing agency, Insights ABM has identified 5 proven methods that your team can begin implementing right away. Let’s take a closer look!

1. Incorporate Email Marketing

Email marketing is one of the B2B advertising tools that is most consistently underutilized. It also offers one of the highest ROIs. 

On average, every $1 spent on email marketing translates to a return of $42. That translates to an ROI of 4200%! 

We recommend using email marketing to regularly communicate with your sales leads. You can build a relationship with prospective clients, answer any questions that they may have, and feed them custom-made content that is relevant to pain points that they are facing. 

When you use email marketing, make sure that you are not just promoting your services. Instead, provide clients with valuable materials that they will actually enjoy reading! 

2. Craft Captivating Blogs

Blogs are an essential part of SEO and your brand-building efforts. They are also a great way to enhance your lead generation capabilities and attract prospective clients. 

But don’t just stack your site with a ton of blogs. As you’re expanding your blog library, make sure to strike a good balance between quality and quantity. 

A great blog should captivate readers. Some of the most popular blog topics include how-to guides, FAQs, myth-busting articles, and product explanation pieces. 

Most blogs should be between 300-700 words, but you should supplement them with an occasional piece of long-form content, like downloadable guides.

3. Get Active on LinkedIn

Second only to Facebook, LinkedIn is a popular social media platform for B2B connections. This platform is a great tool for connecting with industry professionals and generating quality leads. LinkedIn even offers several built-in tools that you can use to supplement your lead generation strategy! 

If your company is not already active on LinkedIn, it’s time to get started. You need to create an account and start building out your network. You may also want to launch a sponsored ad campaign, which can help you to rapidly increase your visibility on the platform. 

4. Implement a Referral Program

Leads that come by way of referral have a very high chance of converting into paying customers. This is because prospective clients are more likely to trust information that comes from other buyers. While some referrals occur organically, creating a dedicated referral program is much more effective. 

As you’re developing a referral program, your goal is to incentivize clients. To get started, you might offer them a discount on next month’s order or waive shipping fees. 

Implementing a referral program is extremely cost-effective and it can offer some huge benefits for your brand. 

5. Use Professional Lead Gen Digital Marketing

The best approach for generating a large number of high-quality leads? Partner with a professional firm

Insights ABM is a lead gen digital marketing agency that offers these services, as well as various solutions to build your brand. When you work with our team, we will provide you with custom lead generation strategies that will improve sales, enhance your ROI, and drive conversions. 

Don’t just take our word for it. Check out the results that we have produced for some of our past clients. With Insights ABM in your corner, you can make your brand stand out!

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.