Finding the Right Digital Strategy Agency for Your Brand
It’s no longer enough to have an online marketing strategy. If you want your brand to stay competitive so that you can reach your goals, you have to take a proactive approach, paying close attention to the market and adapting your strategy as needed along the way.
For most businesses, this means partnering with a digital strategy agency that specializes in performance-based marketing services. With a high-quality partnership, you can pivot your advertising quickly with strategies that focus on results.
Top 3 Features of a Great Digital Strategy Agency
Most digital agencies are great at marketing themselves, which means that it can be difficult to discern which ones actually deliver on their promises!
As you reach out to various service providers, keep the following attributes in mind:
They Are Willing to Share Knowledge
A great agency knows that they can earn clients because they offer proven performance-based marketing services. They don’t need to play gatekeeper with insights and information. In fact, they relish the opportunity to build thought leadership by willingly sharing their knowledge and experiences to help other businesses improve.
Ask a prospective agency to share a few actions that they might take to help your brand with your digital strategy. A reputable agency will share some thoughts directly or be able to provide a relevant case study to showcase tactics that might work for you.
Remember that the idea isn’t to get the agency to work for free. You simply want to see whether their approach will generally align with your vision.
They Ask Thought-Provoking Questions
Don’t trust an agency that wants to jump in without asking lots of questions. In fact, you are better off working with an agency that asks a lot of questions. Information gathering is an important part of the efforts to understand your brand, style, tone, goals, and audience.
Here are just a few examples of questions you can expect to field:
- What are the performance issues with your current strategy?
- What are your goals for your business as a whole?
- Which media channels are getting the most engagement for you?
- Are there channels you’ve been hesitant to use?
- Which customer segments are you struggling to reach?
- How are you measuring your marketing goals?
The more a partner can learn about your brand, including your failures, successes, and goals, the more effective they’ll be at creating a strategy that will get the results you want.
They Focus On Execution
All of the analysis and strategy in the world will come to nothing if it can’t be implemented effectively. You need an agency that has the depth of experience and the resources required to put the strategy they create into action.
The best digital agency won’t just offer a great strategy. They’ll be able to tell you what they will do to put it into action!
Look for an agency that can:
- Describe the way that their strategy aligns with your marketing plan
- Detail the steps they will take to execute the strategy
- Explain the performance metrics they will use to show results along the way
If they can provide real-life examples of their proposed approach, that’s even better.
Long Term Digital Partnerships Are Key for Growth
The best agency for your brand will be one that you can count on to help you with a holistic strategy, providing a responsive approach to changing markets.
At Insights ABM, we have a proven track record of building and implementing strategies that encompass all aspects of digital marketing. Let us help you build your brand!