After the Pandemic: Adapting Your Marketing Strategies

After the Pandemic: Adapting Your Marketing Strategies

Most businesses have entered a new post-COVID reality. For digital marketers, this means adapting strategies once again. 

However, this also means that now is the perfect time to figure out how to continue to leverage increased digital adoption. The following strategies will help you to successfully reach your audience in a new, post-pandemic reality.

Show Some Love to the Customers that Stuck Around

Many businesses are struggling with customer acquisition as a result of the economic downturn. If this is the case for your company, turn your focus to the customers you do have. 

They’ve stuck with you through the pandemic. What can you do to get them to continue to stick around? Consider creating exclusive offers for existing customers. You can also update premium content and change subscription plans to reward even the lowest tiers of subscribers.

There’s a good chance that many of these customers have emerged from the past year with new or changing needs, concerns, and values. Now is the perfect time to engage in campaigns that reward and encourage customer loyalty

Consider Investing in Facebook Ads

People are continuing to spend more time on social media in the post-COVID world. Because of this, businesses that choose to invest in social media PPC will often notice a better ROI. 

By investing in paid ads, you can ensure that potential customers know that you are still out there, ready to meet their needs.

Facebook ads are generally less expensive than other PPC options. This gives businesses an affordable tool that they can use to supplement their organic social media efforts.

Is your business struggling with a tight marketing budget after the pandemic? You can use Facebook ads to very specifically target the precise audience segment you most need to reach.

Continue to Improve Online UX and Customer Support

Yes, user experience and customer support are a part of marketing. Any good digital marketing strategy agency will confirm this.  

The pandemic led to increased online shopping and customer engagement. That trend doesn’t appear to be slowing down.

Now is the perfect time to adjust your strategies and make sure that you are giving your online audience an optimal experience. To do this, you can:

  • Use CRM to better integrate customer information across multiple channels
  • Implement online chat
  • Make better use of Messenger and similar apps as customer support tools
  • Empower customers to purchase products or services directly from your social media pages

Finally, this is a good time to explore various social media platforms that can lead to better reach and engagement.

Focus on Omnichannel Strategies

It may seem contradictory, but while many customers have continued to engage with brands online, others are eager to get away from their computers. Customers are returning to brick-and-mortar stores, and they are eager to experience what they’ve missed out on over the past 18 months.

Remember these populations with your marketing efforts, too. Align your digital marketing efforts with your in-store marketing. Use technology such as beacons and apps to curate special offers and content to in-store customers. 

As a whole, take time to better understand how the customer journey may involve several online and offline channels.

Get an Objective Perspective

The intensity of thriving during the pandemic may have led to a loss of perspective. Many brands can benefit from the insights and services offered by a digital marketing strategy agency.

At Insights ABM, we would love to team up with you to ensure you make a successful transition in the post-pandemic world. Let us help you make your business stand out!

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.