3 Winning Digital Strategies Every Company Should Be Using
The challenges that were ushered in during 2020 and 2021 have forced virtually every business to re-evaluate its digital marketing strategies. You may have even considered making some changes yourself.
With this in mind, the team at Insights ABM has put together a list of 3 winning digital strategies that every company should implement now. As a Dallas-based digital marketing strategy agency, we specialize in helping businesses stand out.
All three strategies can be implemented almost immediately. They represent simple but proven ways to increase consumer engagement and create real results.
1. Became a Resource to Readers Through Blogging
While your end goal may be to sell a product or service, you want consumers to visit your website regularly. But they are not going to endlessly window shop in between purchases. So how can you do it?
If you want to generate more web traffic and stay high in the search rankings, then you need to become a resource for readers. Blogging is a great way to do just that.
No matter what industry you are in, blogs allow you to provide information to curious users. Some common blog topics include:
- How-to guides
- Myth busting articles
- Comprehensive guides
- Product comparisons
Make sure that each blog you produce is high-quality. Prospective clients will see right through cheesy or hastily constructed articles. Take the time to put together great content, and your web traffic will rise.
2. Re-Engage Past Clients with Emails
In addition to engaging new users, it’s always a good idea to invest some time re-engaging with past clients. What better way to do this than through email?
Email marketing allows you to reach former customers without being overly aggressive. They have the ability to respond to the email, contact you directly, or ignore the marketing.
If you are too pushy, a past client may flag your email as spam or shut you out altogether. Well-composed messages leave the door open for future deals, even if a customer is not ready to resume using your services right away.
You should structure these messages a bit differently than you would with a cold email. Make sure to mention your past interactions. Highlight how your services are valuable to the company. Finally, close out every email with a soft call to action that encourages them to reach out or spread the word about your products and services.
3. Get Involved and Get the Word Out
Around the globe, people have been bombarded with negative news over the past year-and-a-half. Give them something positive to talk about by getting involved in your community and inviting people to join you on your mission.
Find a cause that your company is passionate about and take action. Something as simple as distributing cleaning supplies or serving meals to citizens that have fallen on hard times is all it takes.
Whatever you do, make sure that you get the word out about your community outreach. Encourage volunteers to join your team and actively try to secure press coverage.
By publicizing your community involvement, you can encourage others to do their part, too. You will also give local consumers the opportunity to learn about the people who stand behind your brand.
Turn to the Premier Digital Marketing Strategy Agency in Texas
These strategies are surefire ways to drive more traffic to your website, which can help you to connect with consumers. If you would like to learn more about the ways that you can evolve your digital marketing strategy, then it is time to reach out to Insights ABM.
Our team of web designers, content creators, and strategists can provide you with a custom marketing campaign. With our help, your brand will stand out. Contact us today to book your free consultation.