Programmatic
Advertising Services

What are Programmatic Ads?

Programmatic advertising is a marketing method that is designed to reach potential clients who are already interested in making a purchase. This method utilizes advanced algorithms to automatically buy online advertising space. It leverages customer data so that your ad dollars do not go to waste.

With our programmatic advertising services, you will be able to:

• Target competitors’ customers
• Advertise to geo-fenced areas
• Reconnect with past consumers
• Upsell and cross-sell customers
• Make the most out of your data

In addition to setting up your programmatic campaigns, we can also provide you with custom-tailored marketing content. The creative minds at Insights ABM are known for producing engaging marketing material that consumers love.

Check out a few of our past projects here. Once you have seen our work first-hand, you will know that we are the perfect team to manage your programmatic advertising campaigns.

Our Methods

Our programmatic advertising clients are in a wide range of industries, including:

• SaaS
• Financial services
• Real estate
• Sporting events
• Medical
• Commercial real estate
• Food and beverage
• Repair and service companies

At Insights ABM, we seamlessly combine the latest consumer data with world-class artistry and innovations. We start by getting to know your core audience. Our team will analyze first and third-party data, as well as your past marketing efforts.

Next, we’ll create customized content to be used in your programmatic advertising campaigns. We will provide you with advertisements that are directed towards consumers in various stages of the sales funnel, including past clients and new potential customers.

Target Key Personas and Sites

The most successful programmatic ad campaigns identify the right customers and ideal geographic locations upfront. With this in mind, we will define target personas for your core products and services. We will accomplish this by analyzing consumer search habits and browsing history.

Persona targeting allows our team to create hyper-focused advertising content that’s designed to reach your ideal audience from any device. We make sure that the messaging is relevant to your core demographic’s “pain points.” We’ll highlight your product as a solution to those issues.

In addition, we will make sure that your programmatic campaigns target the right locations at peak browsing times. We do this through virtual fencing software.

As the name implies, we outline a “fence” around a specific location and target consumers in that region with your content.

There are many benefits to geo-fencing, which include:

• Staying connected to recent visitors to your site
• The ability to target your competitor’s customers
• Limiting advertising efforts to your chosen service area
• Maximizing the cost-effectiveness of your advertising campaigns

Increase Conversion Rates Through the Power of Retargeting

Did you know that most of the visitors to your site will leave without making a purchase or providing contact information? This means that all of your hard work to generate a lead and draw them to your site may ultimately be wasted. Unless you are taking advantage of Insights ABM’s retargeting services, that is!

Site retargeting is meant to draw users back to your site after they have visited it. Insights ABM will place a pixel within your website that plants a cookie in users’ web browsers. This cookie acts as a beacon and allows our programmatic software to “retarget” consumers with specific ad content.

Retargeting ads have a higher click-through rate. They will increase your conversion rates overall. They allow you to stay at the front of consumers’ minds and encourage them to return to your site.

Optimize Ad Spend with Contextual Targeting

Another part of our programmatic advertising services is known as contextual targeting. This involves honing in on sites that contain keywords that are related to your business. These sites may include forums, blog sites, and other web pages that are linked to your industry.

Insights ABM uses category-based targeting in our programmatic campaigns. This method is very similar to contextual targeting, but it is a bit broader. Instead of advertising on sites based on keywords, it targets users’ content that is relevant to your products and services.

For instance, contextual targeting might seek out sites that incorporate the phrase “t-shirts.” Category targeting will expand the scope of the search and include sites that mention “clothing” or “men’s wear.”

Context and category-based targeting are just a few of the tools we use to provide our clients with high-performing programmatic advertising services.

Programmatic Advertising Services

Are you tired of using the “spray and pray” approach to online advertising? Ready to take your brand to the next level and connect with high-quality leads at scale? If so, then you need to take advantage of our high-quality programmatic advertising services.

The diverse team at Insights ABM has the capabilities to handle every aspect of your marketing campaigns in-house. We create content, collect and analyze data, and set up your programmatic ad campaigns for success.