Improving Talent Buy-In: Get Your Team Engaged in Your Social Media Marketing Strategy
Implementing a social media marketing strategy is a great way to connect with a wide audience and make your brand more recognizable. Even if you are confident that your new strategy is a winner, though, it is essential that your existing talent buys into the plan. A lack of team engagement can derail your aspirations for marketing success on social media.
Fortunately, the experts at Insights ABM can help you overcome this hurdle on your way to social media dominance. We are a Dallas social media marketing firm that is dedicated to providing an exceptional experience.
But let’s get back to the question at hand: How exactly do you maximize talent buy-in and optimize your social media marketing strategy? Read on to find out!
Be Upfront About “The Why”
Your team is more likely to buy in to your new social media marketing strategy if you are transparent and open. Before your strategy is implemented, gather feedback and give them plenty of notice.
After all, approximately 73% of employees expect to be involved in strategizing at their place of work, according to Edelman Trust Barometer.
LinkedIn is an easy starting point to begin social media marketing efforts. Most professionals already have a profile and use it from time to time. It is a solid tool for B2B companies and it might even help you discover some new top-tier talent.
Start on Day One
Once your social media marketing campaign is implemented, introduce it to new hires during onboarding. That way, all of your employees know that they can be a vital part of your social media strategy. Because they are already starting a new job, they will be more likely to be in the right mindset to adopt your company’s expectations.
Encourage Social Media Engagement
In the past, social media use at work was viewed negatively. Depending on where they worked previously, some employees may have even been prohibited from listing any work affiliation on social media platforms.
Make sure to let them know that they are allowed and encouraged to engage with the company’s page. Allow them to share content, interact with posts, and provide suggestions. Explain that they can even do these activities while on the clock, as long as other work requirements are satisfied.
When completing any task for an employer, even social media, it tends to feel a lot like work. However, most people use social media for pleasure or to fill downtime. It serves as an outlet.
When you’re encouraging your staff to engage with your company’s social pages, make it about them. Show them that becoming a digital ambassador for your company gives them more influence within your organization. Also, highlight the ways that this engagement can further their personal career goals.
Solutions for Social Media Marketing
Do you want some help refining your social media marketing campaigns before presenting them to your staff? Is your campaign already live, but not performing up to expectations? If so, then you should consider partnering with a talented marketing agency.
If you have never hired a digital marketing firm before, you may not know where to begin. Generally, we recommend reviewing a team’s portfolio and taking a look at some of their past work. Most social media marketers have this information readily available on their websites. If they don’t, it may be a huge red flag.
Once you have had the opportunity to review their body of work, book a consultation. Your consultation should fill you with confidence. If not, then you should probably continue your search.
Take your time and choose the right marketing team. Doing this is the key to optimal talent buy-in and user engagement.