How CMOs Can Adapt Their Social Media Marketing Strategies for the Post-Pandemic World
The tribulations that came during the COVID-19 pandemic forced CMOs to adapt their marketing strategies. While these challenges gave businesses the opportunity to show their resilience, they also revealed some glaring holes in current social media marketing strategies.
Social media was critical to advertising and digital marketing at the height of the pandemic. Even as the world returns to a sense of normalcy, social media is poised to remain a key part of marketing strategies going forward.
If businesses are to keep up with consumer demand for more dynamic social media content, CMOs must adapt their current marketing strategies.
With this in mind, Insights ABM has created this guide to reinventing social media marketing in the post-pandemic world. We are a social media management company that is known for creating innovative content that resonates with users.
Here are some of the ways that we recommend adapting your strategies.
Our first recommendation is to actively experiment with your social media strategy. Review analytics to see how users are interacting with different types of posts. Is your target audience more apt to like or comment on a video? Are your stories receiving too little attention?
As you analyze this feedback, adjust your strategy. Never stop improving your strategy to meet the ever-changing demands of users.
Consider posting polls on your story or hosting a live Q&A. This allows you to experiment and gain instant user feedback simultaneously.
Break Out to New Channels and Use the Latest Tools
Social media platforms acquired over 490 million new users worldwide in 2020. In addition, new platforms like TikTok took hold of the market, especially with younger demographics. The most effective social media marketing campaigns leverage multiple mediums.
In the heyday of TV advertising, companies did not market their products on just a single channel. So why would you only be active on a single social media platform?
Even if the platform you use is a behemoth like Facebook, you may still be missing out on thousands of opportunities to connect with consumers if you don’t branch out.
Merge Social Media Marketing Strategies into Overall Advertising
Far too many companies view their social media strategy and general digital marketing campaigns as separate entities. In the early days of social media platforms, this approach had its merits. However, that is no longer the case.
Organic traffic and paid ads on Google target users that are already involved in your sales funnel. They have to search for a specific keyword or phrase that is pertinent to your product in order to receive certain kinds of results. However, Google marketing strategies do not reach clients at the beginning stages of the sales funnel.
Social media marketing is a great way to build brand awareness and get the word out about your latest products. You can focus on developing a following, encouraging user interaction, and creating interest in your brand.
Social media marketing and Google traffic target consumers at different stages on the sales journey. That is why your overall marketing strategy must be cohesive, including all mediums.
Partner with a Top Social Media Management Company
As you can see, adopting a modern social media marketing strategy can be quite a challenge. A single miscalculation can leave your social media strategy lacking.
That is why many businesses partner with a dedicated social media management company like Insights ABM.
Our experienced team will take your vision and bring it to life. We will make your brand stand out through an innovative social media marketing strategy that is ideal for the post-pandemic world. To learn more, contact us today for a free consultation.