Tips to Use Social Media to Increase Brand Visibility

Tips to Use Social Media to Increase Brand Visibility

In addition to search engine optimization, social media is an extremely effective way of growing your brand and becoming more visible to clients. Over 4.48 billion people or 57% of the global population are active on social media, which means that you cannot ignore this powerful advertising medium. 

However, you might not be sure where to begin, especially if you are new to the world of social media marketing. If this sounds familiar, then you are in the right place!

The innovators at Insights ABM have provided several proven tips for increasing brand visibility through social media platforms. We are a Dallas social media marketing firm that helps small to medium-sized businesses stand out.

Let’s dive in so that you can start getting social and building your brand!

Mobilize the Audience

At the close of every post or featured story, you must include a compelling call to action (CTA). This CTA should mobilize the audience and encourage them to take a specific action. It can be something simple like asking them to follow your page or like your post. Just make sure that you have a CTA!

The long-term success of your company’s social media presence will depend on high user engagement and a large following. A call to action tells users exactly how they should interact with your content.

Size Up the Competition

When you’re trying to develop your social media following, take time to size up the competition. See what some of the top businesses in your industry are doing and whether it is generating results. Emulate techniques that work and avoid ones that do not.

Facebook makes it extremely easy to analyze your competition. They have a tool that shows you top groups that are similar to your business. You can quickly view key metrics, such as how many followers they have. Some other social media platforms might require you to do more in-depth research to get these same benefits.

Creating Engaging Content

Social media users are notorious for having short attention spans. It is the inconvenient truth of social media marketing. If your content does not immediately snag their attention, they can easily scroll onto the next post or swipe to a new story.

The most visible brands are known for creating engaging content. If you want to join their ranks, then your content must be equally captivating.

Promote Your Social Media Pages

Your digital marketing campaign must be diverse and interconnected. You should actively promote your social media pages on other mediums. Include links to all of your social media accounts throughout your website. Add these buttons to emails, newsletters, and anywhere else that you communicate with consumers.

Even after your social accounts have developed a strong following, continue to promote. Most social media promotion is passive, which means that it requires minimal effort.

However, social media is an essential part of maintaining high brand visibility in the competitive world of digital advertising. Do not lose your momentum. Be consistent if you want to achieve sustained success on social media.

Interact with Followers

Social media marketing gives businesses a voice that they would not have otherwise. Make sure that you use yours to interact with followers. This can take many forms, such as:

  • Instagram polls
  • Facebook Live Q&As
  • Commenting on popular posts
  • Responding to user posts and DMs

Prospective clients will love the personal touch. They will also have the opportunity to get to know your brand, which is an essential part of developing trust in the digital marketplace.

Dallas Social Media Marketing Services

Ready to take your social media marketing to new heights? Want to make your brand so big that it overshadows the competition? If so, then you need to partner with a proven social media marketing firm like Insights ABM.

We are a team of world-class artists, innovative digital designers, and marketing strategists. Our firm can create compelling content, leverage the latest data, and provide you with a winning social media marketing campaign. Contact us today to learn more about our services through a free consultation. 

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.