Optimizing Your Social Media Marketing Strategy

Optimizing Your Social Media Marketing Strategy

Want to get the most out of your digital marketing campaign through the power of social media? Ready to grow your following on Facebook and Instagram, but not sure where to begin?

If this sounds like you, then our guide is just what the doctor ordered. At Insights ABM, we are an innovative social media management company that has a proven method for growing brands.

In the article below, our experts will show you how to optimize your social media marketing strategy. If you truly want to get social and connect with consumers, we recommend jumping in!

Discover Who Your Audience Is

The first step on the road to creating any kind of marketing strategy is to assess your audience. Once you know who uses which social platforms, you can decide which channel is best for your business.

While Facebook is still the market leader, it may not necessarily be the best way to connect with your unique audience. For instance, Pinterest users are predominantly female. If your service or product is geared specifically at meeting the needs of female consumers, then Pinterest might be an excellent advertising medium.

With that being said, you should not ignore a medium as large as Facebook. There are sure to be some prospective clients among the sea of 2.32 billion active users. Still, identifying who your audience is and where they are most active will allow you to effectively allocate your advertising resources.  

Create Targeted Content

Once you have identified your target audience and determined which platforms you want to advertise on, it is time to create some content. Truly optimizing your digital marketing strategy requires targeted content.

Your advertising content has to be a good fit for your audience and for the platform it will be posted on. 

Social media platforms like Instagram are extremely visual. Users can easily scroll past bland content until they find something eye-catching. This means that your marketing content needs to stop users in their tracks and grab their attention fast.

Don’t become one-dimensional and just use a single platform. It is important that your content is engaging, informative, and easy to digest. Make sure to include videos, photos, infographics, and strongly composed copy. This will keep users coming back for more. It might even encourage them to share your post, which is a big win for social media marketing!

Promote and Stay Active

Now that you have a well-crafted social media marketing strategy and a clearly defined audience, it is time to promote. While organic traffic is great for the long-term success of your business, paid advertising can help you grow your following fast.

As you might expect, the paid advertising options vary from platform to platform. Currently, Facebook has better advertising tools than most other platforms. You can zero in on your target audience and draw them deeper into the sales funnel using Facebook ads.

In addition to paid ads, it is essential to stay active on social media platforms. As a business owner, you cannot go radio silent for weeks at a time. 

Consistency is key when it comes to social media marketing. Once you have built momentum and expanded your following, consistently post high-quality content on all platforms that you want to leverage for marketing purposes.

Partner with the Best Social Media Management Company

As you can see, creating a winning social media marketing strategy requires a multi-dimensional approach. You could tackle this problem solo, or you could partner with a proven social media management company like Insights ABM.

Our collective of innovators has the talent and expertise necessary to provide you with a winning social media marketing strategy. Contact us today and let us make your social presence stand out!

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.