10 Dental Marketing Strategies You Can Implement Right Now
As technology continues to advance, your digital marketing strategy must change to increase your return on investment. Low ROI is a sign that your clinic may not be capitalizing on all of the opportunities that are available to you.
If you need a Dallas, Texas digital marketing agency, Insights ABM can help you implement some of these key strategies to bring in new patients, scale your brand, and maximize the return on your advertising dollars.
1. Update Your Website
When you first opened the doors to your clinic, you likely made sure that it had a wonderful, welcoming feel. The same needs to be true of your website.
Online consumers are particular about the sites that they visit. A full 88 percent report that they would not return to a site after a single poor experience.
Make sure that your site is easy to navigate and mobile-friendly. When this is done right, your website becomes a resource to answer common questions, introduce staff members, and even allow prospective patients to schedule a visit with the touch of a button.
2. Optimize a Google My Business (GMB) Account
Google My Business (GMB) is a terrific tool to take advantage of localized SEO for your dental clinic. It lists all of the pertinent details that your patients need to find you, including your hours, location, and photos of your practice.
Add as much detail as possible to optimize your GMB and push toward showing up right at the top of the search results!
3. Create an SEO Strategy
All of your content should be optimized for search engines so that patients can find your website easily.
At a basic level, search engine optimization (SEO) includes working keywords that patients search for into your page titles, blogs, image tags, and more.
Plan your SEO strategy with the focus on long-term growth by investing in quality content that your clients are more likely to discover.
4. Craft Compelling, Consistent Content
A regular blog can be a great resource for your patients, ensuring that they return time and again to read updated information. If you want to rank well in search results, create posts that establish you as an authority in your field and stick to a regular publishing schedule.
5. Collect Reviews
Word-of-mouth referrals are still a great source of business for many dental practices. Collect reviews from satisfied patients after appointments. These reviews can be shared on your website or social media.
Make it a priority to ask for a review at the end of every appointment or through a follow-up email sent a day or two later.
6. Engage with Patients on Social Media
In the digital age, your patients want to feel comfortable and connect with you. Social media offers a unique way to let current patients know what is going on in your dental practice. Engage with them across multiple platforms to see increased engagement.
7. Use Intentional Paid Advertisements to Boost Your Results
Chances are that potential patients are searching online for their next dentist. Consider investing in pay-per-click (PPC) advertisements on Google, as well as paid advertisements on social media platforms like Facebook.
Have a strong SEO strategy with competitive keywords for these advertisements and you’ll likely see a great return on your investment.
8. Get Listed on Dental Directories
Patients might also search in major directories when they’re on the hunt for a new dentist. Add yourself to relevant directories, including the American Dental Association. Patients view these sites as reliable sources of information.
9. Create a Multimedia Experience
Professional photographs of your dental practice can go a long way, but video may be even better.
Film a welcome video that introduces your staff, gives a quick tour of your facility, and includes some testimonials from actual patients. A stunning video can quickly be shared across platforms, extending your reach.
10. Use Technology to Answer Patient Questions
As people start to prioritize their dental care, they often have questions about the process. Update your website to include chat features where patients can conveniently connect with a staff member to get their questions addressed before they come in for an appointment.
Connect with a Dallas, Texas Digital Marketing Agency
At Insights ABM, we understand that it can be challenging to run a dental practice and try to become an expert in marketing, too. If you need a Dallas, Texas digital marketing agency to give you a hand, give us a call today to see how we can make your business thrive!