Establishing an SEO Strategy that Will Last

Establishing an SEO Strategy that Will Last

Although Google receives over 77,000 searches every single second, many users never make it past page one of the search results. If your company does not have a top-ranked website, then you are likely missing out on thousands of opportunities to connect with users.

During your quest to achieve the coveted top three Google ranking, you may have encountered paid ad options. While these can be effective in giving you a short-term boost to your site traffic, SEO is the key to long-term growth.

That is why the team at Insights ABM developed this user-friendly guide to creating an SEO strategy that will last. As a groundbreaking Dallas SEO agency that specializes in digital marketing for small and medium-sized businesses, we know what it takes to help businesses stand out.

Ready to build a sustainable SEO strategy? Follow these steps!

Size Up the Competition

Thanks to modern analytics tools, you can easily review data relating to just about anything, including the competition! Before you launch your SEO campaign, it is important to know who you are up against.

After reviewing your competitors’ content visually and through content analysis tools, you will have a good idea of what works and what doesn’t for your specific market. Improve upon the things that your competitors do well and learn from their mistakes. This can help you to gain traction in the search rankings.

Set Attainable Goals

In addition to researching your competitors, find out which keywords are within your grasp. Starting with less competitive keyword phrases can allow you to build momentum.

Usually, “long tail” keywords are easy to rank for. These phrases are longer and more drawn out than the most competitive keywords. For instance, a phrase like “AC repair near me” might be hard to rank for. However, you may have an easier time ranking for a long-tail phrase such as “AC repair company in Tampa, FL.”

Be Creative

If you have a talented in-house development team, create badges or widgets that link to your website. Ask customers, affiliates, or vendors to place them in conspicuous locations on their websites. This will build links that can translate to rapid growth.

We understand that many small businesses do not have access to talented developers. A strong SEO company will have developers on staff. When you’re looking for a company to partner with, take the time to review their work so that you can be sure that they will be a great fit for your business.

Learn to Turn a Phrase

Blogs are a great SEO tool. Google’s search algorithms reward sites that have high-quality backlinks. By creating a library of well-written blog content, you will increase your chances of acquiring these links.

Make sure that your blogs are well-researched and detailed. Your goal is to become an authority within your industry, not simply a website attempting to drive clicks with poorly constructed content.

Generally, we recommend having blogs that are 1,500 to 2,000 words in length. Make sure that the content is easy to skim. Most internet users are going to scan content, rather than reading it line by line. Throw in lots of small paragraphs and bulleted lists, too. 

Don’t forget to add in your optimized phrases! Make sure that they fit naturally within the content to get the best results. All of these techniques will make your blogs more appealing to internet users.

Insights ABM, an Innovative Dallas SEO Agency

Need some help crafting the perfect SEO strategy? If so, then it is time to partner with the team at Insights ABM.

We are a full-service Dallas SEO agency. Our team includes developers, writers, strategists, and artists. Every client receives a tailor-made strategy that is designed to meet the unique demands of their industry.

Insights ABM is known for making brands stand out. Contact our team today to schedule your free consultation!

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.