Why Does Your Business Need a Long-Term SEO Strategy?

Why Does Your Business Need a Long-Term SEO Strategy?

Traditionally, small businesses have relied on paid advertising strategies to jumpstart their digital marketing efforts. While this approach can certainly produce some rapid growth, it is not always sustainable. If you want to build your brand, you must have a well-designed SEO strategy.

At Insights ABM, we know what it takes to be the best SEO company for small businesses, so we understand the unique challenges faced by these growing companies!  

In the article below, we’ll outline the best ways to build a long-term SEO strategy. 

How to Build an SEO Strategy that Will Last

Generating organic web traffic is a complex undertaking that requires a multifaceted approach. SEO is not something that you can approach haphazardly. That is why we recommend that you take the following steps.

Commit to a Plan

Achieving the number one spot on Google’s search rankings does not happen in a single afternoon. Building your brand and climbing the ladder takes time. Once you have a well-designed SEO strategy in place, commit to it.

Be prepared to adjust course as necessary. Continually review key performance indicators (KPIs) and refine your strategy. Don’t attempt to implement multiple strategies all at once. Once you have mastered your campaign, then you can begin to diversify your marketing efforts.

Focus on the User Experience

At the end of the day, SEO is all about providing users with the best experience possible. Don’t lose sight of this goal when planning your marketing strategy. Ensure that your website loads quickly. Make sure that it is easy to navigate and contains valuable content for your target audience.

You should also focus on engaging with users on other channels, including social media platforms. If they like your campaign, users are more likely to interact with posts and share content. This will expand your reach and help to build your brand.

Identify Target Keywords

As you’re planning your strategy, identify which keywords that you want to rank for. We recommend that small businesses start with less competitive keywords. These phrases are usually a bit longer. 

Historically, longer keywords were a detriment to SEO efforts. However, 50% of search queries are now 4 words or more. Ranking for less competitive key phrases early in your SEO campaign can help you to build momentum. 

After you have established your marketing strategy, begin to pursue more popular keywords.

Create Consistent, High-Quality Content

Remember that you do not have to release content every single day. Quality is more important than quantity. Producing two great pieces of content per week is far better than spamming users with junk.

Web and social media users can be fickle, especially if your brand is not well established yet. A few pieces of hastily created content can lead customers to unfollow your page or set a bad first impression when they visit your website. Take the time to create great content with a consistent message.

Links, Links, and More Links

The importance of links in SEO cannot be overstated. Your content should include a healthy number of internal links so that users can quickly navigate through your website. This will help increase the traffic to more popular pages.

In addition to internal links, you also need backlinks. A backlink refers to a link from another company or website to your content. If bloggers, companies in related industries, and business partners begin linking to your content, then your SEO rankings will improve.

The Best SEO Company for Small Business

As you can see, a lot goes into creating a long-term SEO strategy for your business. When you want effective results, partner with a proven team like Insights ABM! Contact us today and let’s make things happen for your brand! 

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.