Local SEO Done Right: 4 Strategies You Need to Know

Local SEO Done Right: 4 Strategies You Need to Know

Are you tired of spinning your wheels, only to be stuck on page three of Google’s search results? Have you packed your content full of local keywords without much SEO success? Chances are that the solution has been right in front of you the whole time.

At Insights ABM, we understand that mastering local SEO can be quite challenging. We didn’t become the best SEO company for small businesses overnight. We put in countless hours to become masters of our craft.

How can you rank higher on search engines through local SEO best practices? Read on to find 4 surprisingly simple local SEO strategies that you need to know.

1.   Don’t Neglect the Basics

The first step to achieving that coveted “page one” status on Google is to focus on the basics. If you are still in the early stages of launching your business, make sure that you spend plenty of time coming up with a great name. Choose something that is relevant to your industry.

While it may be tempting to put the name of your city in the title, we don’t recommend it. Doing so can hurt your ability to connect with consumers in neighboring communities. 

In this phase, make sure that you register a Google My Business page, too. It only takes a few minutes, but it is essential if you want your website to rank highly on Google. 

2.   Optimize Your Site

Modern consumers conduct online research before coming to a brick-and-mortar store. If you want to get noticed by your customers, you need to make sure that your site is optimized for organic traffic. You can accomplish this goal in a few ways.

First, avoid creating multiple websites for your company. Large businesses often use this tactic when they are operating multiple locations in different regions. However, it is not a great approach for local SEO. Instead, create a single site that performs well and is full of great content.

Speaking of content, filling your site with relevant blogs and well-organized service pages is a great local SEO tactic. Consistently add new blogs and make sure to incorporate your target keywords.

3.   Seek Out Reviews

When they are researching local businesses, consumers are actively looking for reviews. If your business has few or no reviews, then many consumers will move on to the next search result. Google also considers the number of reviews you have when ranking your page.

You need to actively seek out reviews, especially when your business is in its early stages. Consider offering incentives to clients for leaving reviews. Encourage them to provide genuine feedback. The incentive can be something as simple as $10 off their next purchase or service call, which is a great way to earn repeat business, too. 

However, do not pay for fake reviews. Consumers will see these from a mile away. Platforms may also penalize you if they catch you paying for reviews. 

4.   Make Your Content Mobile Friendly

Over half of all online traffic originated from mobile devices in 2020. This number continues to rise year after year. If you want to be relevant with modern consumers, then your site must be mobile-friendly.

Remember, mobile devices include phones, but they also include tablets. Make sure that your site will look and function great on all of them. Otherwise, your local SEO rankings may suffer.

Insights ABM, the Best SEO Company for Small Businesses

Are you seeking an experienced SEO company that understands the needs of small businesses? If so, then Insights ABM is the perfect team for the job! Our collection of web designers, content creators, and digital strategists know how to help local businesses grow their online presence.

When you partner with us, we will oversee every aspect of your SEO campaigns. We will conduct keyword research, produce original content, and make sure that your site is optimized for mobile access. When we are finished, your brand will be noticed! Contact us today to get started. 

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.