5 Tips for Medical Spa Marketing

5 Tips for Medical Spa Marketing

Are you tired of advertising your business with little to no return on investment? A poor ROI can spell disaster for any business, but especially for medical spas. If you are going to spend money on your advertising, it is important that you utilize comprehensive digital marketing tools

As an experienced digital marketing agency in Dallas, Insights ABM has a few suggestions to help your medical spa marketing. 

Make Yourself Easy to Find

Only 64 percent of marketers spend time on search engine optimization. This means that many businesses and med spas may not be as easy to find with a quick search on the web. 

Search engine optimization, better known as SEO, can help to improve site performance and boost your ranking in the search results. 

According to BrightEdge, SEO will drive 1,000 percent more traffic than organic social media will. This means that you need a digital marketing agency that is going to think carefully about every word selected for your blog posts, landing pages, and social media posts. 

Keyword selection is a process that requires research in your given field, so leave it up to the professionals at our digital marketing agency in Dallas

Get to Know Your Customers

Do you know the average profile of your typical customer? What age range are they in and where they spend their free time?

You should know some of these important details about your clientele if you intend to market effectively. Consider the many services offered by your medical spa first. 

If your average client is a bit older and is concerned with either the beginning or late stages of fine lines and wrinkles, injectables might be the service you want to highlight. Instead of marketing to a younger crowd, make sure to target your language, images, and platform selection to the typical customer for that service. 

Master Social Media

Social media is essential for any business that wants to survive in the digital age. Post pictures of your luxurious accommodations on Instagram, add reviews from clients on Facebook, or send out short soundbites about your treatments on Twitter. 

Learn what is expected on each social media platform and set out to master it. These personal touches help you to build a reputation and a brand with your potential clients. 

Set Up a Reliable Brand

The branding you undertake for your medical spa is a part of the reputation you build for yourself. Your clients want services that are going to make them feel better about themselves. 

Present yourself well through digital marketing so that your prospective clients know what to expect from your business. 

Make sure to set realistic expectations of what prospective patients can expect from your facility, including: 

  • Procedure results and experiences (like before and after photos)
  • Recovery times and potential side effects
  • Similar treatment options they may also like

This makes it more likely that they will return to you in the future because you are trustworthy, even if they aren’t ready for all of your services right now. To do this well, you need a comprehensive digital marketing strategy

Creating a Digital Identity

Are you behind the times when it comes to the look and feel of your website? Social media is important, but your clients also want to connect with your website. This is how they will research your medical spa and make a decision about whether your services are right for them.

Make sure to spend time building a quality website where clients can get answers to all questions. It should be simple to use, mobile-friendly, and quick to load to prevent bounce rates from increasing. 

Choosing a Premier Digital Marketing Agency in Dallas

Feeling overwhelmed by all of these marketing tasks? Insights ABM exists to help you market your medical spa more effectively. Give us a call today to see how we can help you with your unique needs and get a better ROI for your efforts! 

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.