How Digital Marketing Helps Franchises

How Digital Marketing Helps Franchises

Competition among businesses has never been higher. With so many companies offering similar services and products, it’s getting harder and harder to stand out among the crowd. This issue is even more pronounced when it comes to franchises. 

In a world where franchises can be seen on nearly every corner, what can you do to differentiate yours?

The answer is quite simple: digital marketing. With the prevalence of online activity and social media use, there isn’t a marketing tool out there that’s more effective than digital marketing. 

Whether it means creating a killer website, engaging with customers via social media, or providing relevant content with blogs, digital marketing will allow you to stand out among the other franchises.

Insights ABM, a digital marketing company in Dallas, TX has mastered the art of digital marketing. Here are just a few of the ways we help franchisees just like you boost business.

Maintain an Active Social Media Presence

Social media is the king of marketing channels for a few reasons: it’s free, it’s effective, and it is wide-reaching. 

It’s nearly impossible to find anyone that isn’t on social media today. This market is much larger than old channels like cable television, newspapers, or radio. In other words, out with the old and in with the new!

Social media is particularly effective for franchises. One of the most important things big brands have going for them is brand recognition. Properly utilizing social media will allow you to capitalize on this brand recognition while also creating a unique voice that is recognizable.

Think of Wendy’s. What was once just a fast food restaurant now has millions of followers that specifically follow them for their social media. Engaging consumers in this way will help you stand out from the crowd and create a positive image in the minds of consumers.

Target Potential Franchise Leads

Are you a franchise that is constantly looking for new franchisees to expand your business? Look no further than digital marketing! 

Using digital marketing, it’s possible to find, nurture, and convert leads into franchisees. 

Using Search Engine Optimization and Paid Ads is the perfect combination for finding these leads. Properly optimizing your website to attract people searching for franchises will naturally propel your site higher on the rankings.

Paid ads will do much more than naturally raise your search ranking. They will guarantee that people see your content. Whether you decide to advertise on social media, search engines, or websites, you can target specific audiences and keywords to make sure you are getting in front of your desired audience.

Deploy Email Marketing

Whether you are a franchise looking to expand or a franchisee looking to stick out in a crowded market. Email marketing is one of the most powerful tools at your disposal. The great thing about email marketing is that you can take advantage of a list of interested potential, current, and past clients that you can market to at your discretion. 

With social media and paid ads, you might reach a somewhat random segment of the population, but with emails, the majority of them have opted in to receive content. This means they have already expressed interest in your business. 

Emails are highly flexible. You can use them to send newsletters, updates, promotions, and more. But be careful not to bombard people with emails. After all, unsubscribing from a list isn’t difficult, either!

Get Help with Digital Marketing for Franchises

If you’re looking for a partner to help with the digital marketing of your franchise, look no further than Insights ABM. As the premier digital marketing company in Dallas, TX, we have worked with companies across all industries and throughout the United States, delivering carefully crafted, engaging content. 

Contact us today to see how we can help your business thrive!

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.