How Google Analytics Can Help Your Business

How Google Analytics Can Help Your Business

When you want to make meaningful changes to your marketing efforts, you should always start by assessing the latest data. Instead of altering your strategy at random, use relevant metrics to guide your approach.

While there are tons of options for gathering data about your audience, Google Analytics is still the top choice. Chances are that you are probably already using Google Analytics in some fashion. However, you may not be quite sure how best to leverage this information in order to inform your marketing strategy. If this sounds familiar, trust us, you are not alone.

When used properly, Google Analytics can have a tremendous positive impact on your business. Below, the strategists at Insights ABM have outlined several ways that Google Analytics can help you grow your business. By focusing your attention on these key statistics, you can make the most out of all of that data.

See How You Measure Up Against the Competition

The “benchmarks” tab is one of the first key performance indicators (KPIs) that you should check out. This KPI lets you know how your site is doing in comparison to websites in the same industry. You can find out if your site earns more or less traffic, how engaged consumers are, and other kinds of vital information.

For example, you may find that your site has 30% more visitors than your top competitor. But this statistic only tells part of the story. You also need to find out what the average “time on site” is. If that same company has a much higher time on site than you do, then it may be time to reassess some of your content.

Target Visitors by Geographical Location

Google Analytics allows you to find out where your visitors are located. You can access this information by selecting “audience” and then “Geo.” Lastly, click on “location,” and you can find out exactly where your visitors live by city.

Once you know where your site traffic is originating from, you can refine your local SEO practices to attract more consumers in your service area. This is especially important if you only offer services at a local or regional level.

Calculate Bounce Rate

The bounce rate refers to the percentage of users that navigate to a page of your website and then quickly leave without visiting additional pages or interacting with your content. 

A high bounce rate is usually a good indication that your content is not keeping consumers engaged. We recommend reworking your site layout and implementing some fresh content to reduce bounce rate.

Helps to Optimize Compatibility

Google Analytics will even show you which browsers consumers are using to access your site. If you find that one-third of users visit your site using Safari, but your site is not compatible with that browser, then it is time to optimize your page. Otherwise, you could be losing out on a lot of business.

Check Your Rankings

Google Analytics will also help you to check your SEO rankings. The goal of every business is to reach page one of Google’s search results page. This is because many consumers never make it past page one as they’re scrolling through the results. If your site is lost in search engine obscurity, you need to know about it.

Setting Up Google Analytics

Need help setting up Google Analytics for your business? If so, then reach out to Insights ABM and let us take your business to the next level.

Our team can identify the ideal key performance indicators for your business and track them through the power of Google Analytics. We can use this data to guide digital marketing decisions and give you the tools to grow your brand. Contact our team today!

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.