7 Digital Marketing Strategies for Franchises
Franchises have become an increasingly popular way for entrepreneurs to branch out into a new business. And there’s a lot to like! Name recognition is taken care of and many of your initial expenses are paid for or financed. So what is the downside?
With more and more franchises popping up, the market can quickly become crowded. That can make it tough to stand out from the crowd and get your name out there.
The best way to do it? Through digital marketing.
As the premier advertising agency in Frisco, Insights ABM can help you to create and execute a flawless digital marketing strategy.
Here are some of the best tips for setting your franchise up for success.
1. Take Advantage of Social Media
Nowadays, you’d be hard-pressed to find someone that isn’t on some form of social media. Modern companies are using social media to engage with customers in fun, creative ways — portraying unique brand voices that get the brand to stick in the minds of their customers. And you should, too!
Consistently post, engage, and put your franchise directly in front of those who might be interested in buying your product. The best part of social media? It’s free!
2. Have a Plan for Search Engine Optimization
Search engine optimization (SEO) is perhaps one of the best ways to use digital marketing to bring awareness to your franchise. The key here is to use words and phrases that are optimized for your local market.
If you have a franchise in an area, you don’t necessarily want to appeal to out-of-state or national buyers. But combining popular keywords with location-based words can help you to climb the search results in the local markets.
Using keywords to reach your intended audience will allow you to show up organically in searches.
3. Develop a Great Website
In a digital world, a great website is essential to bringing in and retaining customers. Intentional web design goes beyond making the website look pretty. It means including resources that consumers want and expect to see, like an About Us page and pages listing either your services or products. If you don’t offer these things on your website, consumers will turn to someone who does!
4. Paid Ads
Have you ever been scrolling Facebook or Instagram and seen a “sponsored” ad? Perhaps you’ve searched Google for something and noticed that the top two or three posts say “ad” on them. These are known as paid ads and they’re a great way to get your name out there.
Paid ads are effective because they are guaranteed to get in front of customers. You will be able to specify what kinds of customers see your ad, giving you granular control over the audience that you reach.
5. Use Your Email List
If you have an email list, use it! If you don’t yet have one, start creating one. Email lists are pretty simple to create. You can do giveaways that require an email to enter, gather emails from newsletters, or use the email people provide when they make a purchase.
Using these lists is helpful because they give you the power to market to people who have already connected with your brand in some way. That takes the guesswork away and allows you to sell to a pool of people that will have a much higher chance of becoming paying customers.
6. Craft Creative Giveaways
You’ve probably seen giveaways on social media — follow our account, like the picture, etc., and win something! These are great ways to gain followers, add people to your email lists, and engage with potential customers. It makes advertising seem fun and creates a unique personality for your franchise.
7. Get Professional Help
Running a franchise is hard work. Adding digital marketing on top of all of the other responsibilities you have may seem like an impossible task. That’s where we come in!
As a professional advertising agency in Dallas, Insights ABM has helped numerous businesses, including franchises, to reach more consumers than ever before.
If you want to boost your business and start crushing your digital marketing, contact us today to see how we can help.