5 Digital Strategy Tips for Health and Wellness Marketers

Health and wellness is a growing industry. Whether you operate a medical spa, a fitness facility, or offer products designed to introduce healthy habits, it’s important to have a strong digital strategy in place if you want to compete in a busy marketplace.

To get the best return on investment, you need to maximize the resources that are available to you. With this in mind, business owners who operate in this highly competitive industry can take advantage of a few key tools and metrics to start improving their ROI today. 

Insights ABM, a digital marketing agency in Dallas, can help your business to grow by implementing intentional online strategies. With that in mind, here are five tips that all health and wellness marketers will want to keep in mind when advertising their products and services. 

1.   Pay Attention to the Numbers

If you want to make the most of your digital marketing strategy, you need to know how your business is currently doing. 

Marketers should be paying close attention to key performance indicators (KPIs) for their online presence that can be found through platforms like Google Analytics such as: 

• Traffic
• Number and type of users engaging with content
• Performance across multiple channels
• Bounce rates
• Search rankings

Engaging with the data you collect ensures that your health and wellness business will stay relevant to prospective clients. With this information in hand, you can optimize your website, blog, and social media posts to increase engagement and generate leads moving forward. 

2.   Manage Conversion Rate Optimizations

Health and wellness marketers who want to maximize their return on investment need to pay close attention to their conversation rate. 

Take time to run A/B testing with different headlines and keywords that might appeal to prospective audiences. Experiment with the copy on your website, page layouts, and social media platforms targeted toward specific demographics. 

3.   Create a Consistent Publishing Schedule 

Clients want to find the answers to their questions quickly and easily. A blog with a consistent publishing schedule is one important way to connect with your audience. Keep them up to date with the latest changes in the industry or provide helpful tips and tricks related to your business. 

By regularly posting fresh content, your clients will continue to return to your website. Prospective clients will also see you as a leader in your industry. 

4.   Capitalize on Email Marketing 

Email marketing brings content directly to clients that you have already connected with. According to a study sponsored by Dot Digital, every $1 spent on email marketing creates an average return of $42. 

Managing an email campaign can feel complex, but it doesn’t have to be. Utilize a customer relationship management system to manage your captured emails and to track how many people are opening your emails, engaging with links, and visiting your website to make the most of your email marketing. 

5.   Enhance Your Website with SEO

The digital age has brought about a lot of changes in how clients find providers for health and wellness services. Your website should be fully optimized to make the most out of every interaction. It should be user-friendly, easy to navigate, and mobile-friendly. 

A digital marketing agency in Dallas can help you to come up with a search engine optimization (SEO) strategy to maximize the effectiveness of your website. For example, your landing pages should naturally feature the keywords that clients are using to search for your business. 

This strategy is also important when it comes to content creation. It can take a bit of research and time to generate traffic with SEO. That’s why it’s a good idea to trust your optimization to the professionals. 

Partner with a Premier Digital Marketing Agency in Dallas

Insights ABM can help you plan your digital marketing strategy to increase the ROI on advertising dollars for your health and wellness business. Our digital marketing agency in Dallas specializes in comprehensive brand strategy and account-based marketing. Give us a call today to see how we can help grow your business!