10 Great Digital Marketing Tips for Law Firms

10 Great Digital Marketing Tips for Law Firms

The world is changing fast. No matter what industry you’re in, from retail to entertainment, you need great digital marketing. And yes, that even includes law firms! 

A law firm needs to have a well-defined social media strategy, a great website, and superior messaging to compete in a crowded market.

Luckily, Insights ABM is here to help. As a marketing company in Dallas, we have helped companies from all across the country attract new business using digital marketing.

Here are 10 great ways we can help your law firm stand out from the crowd.

1.   Blogging

Blogs are an incredible way to attract new visitors to your website. Publishing relevant, high-quality, helpful information (much like this article!) will bring potential clients to your site. 

Blogs are ideal for sharing on social media, but they are also an important factor in ranking well on search engines.

2.   Have a Great Website

Having a good-looking, easy-to-use website is one of the most important things you can do as a business. If a potential client goes to your website and can’t find what they need, they’ll leave immediately. It’s even worse than not having a website at all!

3.   Use Social Media

Today, nearly everybody is using some form of social media. Whether it’s Facebook, Twitter, Instagram, or other platforms, these sites are flooded with potential clients. The great thing about social media marketing? Creating and maintaining an account is often free!

4.   Search Engine Optimization

Search engine optimization (SEO) is the best way to get your website to wind up higher the results for a search engine. Using keywords that are relevant to your area of business and location, properly using images, and categorizing web pages are great ways to remain a step above your competition. 

Here are some strategies we compiled to help you maximize your SEO.

5.   Utilize Emails

Emails are an incredible tool for digital marketing. Creating an email list is quite simple, and the great thing about marketing to this list is you know that these people are interested in your services. 

Use these emails to build trust by educating your audience, announce changes in your law firm, or ask for referrals.

6.   Content Marketing

Though blogs are one form of content marketing, there is so much more to it. Videos are another great method to use when you want to increase traffic to your website. You can utilize any form of content as long as it is relevant and helpful to your intended demographic.

7.   Paid Ads

It used to be that paying for ads meant buying a spot in the newspaper, TV, or radio. While those are still good methods, most people start their search for a legal professional online. 

Buying ads on social media and even boosting your website on Google can be great and affordable methods to attract visitors.

8.   Connect to Clients

Whether it’s on your blog, social media, with an ad, or on your website, you want to connect to your clients in a way they understand. This means avoiding phrases or words they won’t understand and speaking to them in an engaging manner. 

Remember, you are selling your services and showing clients that you can communicate clearly and effectively! If you can’t persuade a potential client that your firm has value, they won’t likely trust you to persuade a judge, jury, or claims adjuster!

9.   Brand Cohesiveness

Across all digital platforms, you want to ensure you have a cohesive brand voice. Being quirky on Facebook, serious on Twitter, and casual on your website will only serve to confuse potential clients. 

Choose a brand voice and stick with it to create a cohesive brand image.

10.   Hire a Professional

Marketing can be tough! If you are overwhelmed, not attaining the ROI you want, or feel you don’t have enough time to implement your strategy, the pros at Insights ABM are here to help. 

From crafting effective advertising campaigns to reviewing metrics for social media marketing, some jobs are better left to the experts. Our premier marketing company in Dallas can help to bring new clients to your website and put more money in your pocket. Contact us today for a consultation!

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Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.