Integrated Advertising: 5 Insights to Fuel Sales Growth

Have you been frantically searching the phrase “service performance marketing” in hopes of uncovering valuable insights that can improve the efficacy of your advertising campaigns?

If so, then this guide is for you! Below, the pros at Insights ABM reveal 5 insights that can help you fuel sales growth by leveraging the power of integrated advertising. 

Due to the continued evolution of the virtual marketplace, it has become more important than ever before to connect with consumers along multiple touch points along the buying journey. Put simply, integrated advertising relies upon an omnichannel approach to digital marketing. 

Ready to take advantage of integrated advertising? Here are five insights you need to know:

1. You Can Leverage Custom Audiences to Broaden Audience Targeting 

Oftentimes, digital marketers focus on creating narrow audience segments so that they can precisely target leads that are highly likely to convert to buyers. While this approach has its merits, there are times in which broadening your segments can have a positive impact on your marketing efforts. 

Specifically, we suggest utilizing custom audience tools to identify consumers who might be interested in products that are similar to the ones you offer. Connecting these individuals with marketing content – such as consumer reviews – is a great way to generate more traffic. 

2. You’ll Want to Differentiate Your Strategy When Transitioning Between Platforms

You don’t need to reinvent the wheel when you’re incorporating new channels into your marketing strategy. However, you will need to make a few adjustments to your tactics in order to maximize your return on investment. This is because users on each platform will have slightly different mindsets and consumption habits.

If you are not sure where to begin, partnering with a digital strategy expert can be a great option. Find a partner that is familiar with the platform(s) that you want to incorporate into your marketing campaign. 

For instance, if you want to start using additional social media platforms, ensure that the marketing firm has experts who specialize in that type of digital advertising.

According to HubSpot, 71% of consumers that have positive interactions with your brand on social platforms are likely to recommend your company to friends and family. If that doesn’t want to make you double down on your social media marketing efforts, we don’t know what will! 

3. Use Onboarding to Collect Actionable Data

Over the last few years, consumer data privacy has become a mainstream topic. As a result, search engines, tech companies, and even individual consumers are working to restrict data collection. This can hinder your ability to effectively segment and target potential buyers. 

Fortunately, there are a few ways to work around this potential advertising barrier. We suggest setting using an onboarding strategy in order to incentivize consumers to willingly give up some of their valuable data. 

For instance, you can provide users with free content, such as downloadable eBooks, in exchange for some basic contact information. Prospective buyers can access some valuable information free of charge and your marketing team can get their hands on up-to-date consumer data for their email lists. 

4. Winning at Search Is Still Essential

When you’re reading an article on service performance marketing insights, you might expect to encounter a ton of groundbreaking information. While this is often the case, the fourth tip on our list is a simple reminder that winning at organic search remains an integral component of digital marketing. 

SEO should also be addressed in your digital strategy, no matter how dynamic your marketing mix may become. 

5. Digital Strategy Companies Can Give You a Competitive Edge 

The final “insight” is this: It is okay to seek outside guidance when you’re creating an integrated advertising strategy. Partnering with an experienced digital strategy firm like Insights ABM can help you break through growth barriers, better connect with your target audience, and optimally leverage omnichannel marketing tactics. 

If you are ready to learn more about our suite of services, contact Insights ABM for a free consultation.