Programmatic Advertising: Marketing for All Businesses
At the height of traditional TV advertising, viewers were blasted with repetitive ads from massive corporations. Local businesses and up-and-coming entrepreneurs struggled to compete. Consumers also got the short end of the stick, as none of the advertising content was tailored to their unique interests.
However, millions of consumers have since “unplugged” from traditional television services. They have turned to on-demand internet streaming services as a much more user-friendly alternative. This shift has given rise to an incredibly effective form of marketing known as programmatic advertising.
Insights ABM, a Texas programmatic ad agency, wants to help businesses get the most out of this marketing strategy. With that goal in mind, we have created a crash course in programmatic advertising.
Here, we’ll discuss what programmatic advertising is and how you can leverage it to grow your business.
What is Programmatic Advertising?
In simple terms, programmatic advertising is the automated purchasing of online marketing content. This strategy uses advanced software to analyze consumer content in real-time and buy ad space.
Programmatic advertising allows you to abandon a hit-and-miss approach to marketing. Instead of tossing countless marketing dollars down the drain, you can target a specific audience based on relevant data.
Benefits of Programmatic Ads
When they are used properly, programmatic ads can become an essential part of your marketing mix. The benefits of this methodology include:
Programmatic advertising utilizes advanced software to drive purchases. It makes purchases based on parameters that you set. The result is a highly efficient ad campaign that always adheres to your marketing budget.
Programmatic advertising makes sure that the right people see your marketing materials. It leverages first- and third-party data to find out which users are interested in the types of products you sell. The software then buys ad space on the sites that those particular users are browsing.
Programmatic ads result in a higher return on investment because you only target users that are interested in your products.
Improved Brand Awareness
According to Google, search ads alone can boost your brand awareness by up to 80%. Pairing programmatic ads with search ads can help drive even greater campaign success.
Whether you have just launched your company or are preparing to unveil a new product, strong brand awareness is essential. The goal is for consumers to immediately recognize your logo and company name.
Old-school media tactics required businesses to make purchases through ad agencies. While that method has its merits, it can also be incredibly complex and time-consuming. Programmatic advertising removes human inefficiencies through automation.
When you adopt a programmatic advertising campaign, the algorithms will handle key tasks such as:
- Gathering data on consumers
- Ad placement
By automating these vital processes, your team can focus on other tasks, like converting leads.
With so much time and so many resources invested in your ad campaign, it is important to know whether it is resonating with consumers. In the past, collecting marketing campaign results was a tedious and slow process. However, that is no longer the case.
Programmatic advertising software gives you precise feedback in real-time. You can access up-to-the-minute updates to inform your decision-making. This gives you the ability to make adjustments on the fly and optimize your campaigns accordingly.
Insights ABM, Your Programmatic Ad Agency
It’s no secret that programmatic advertising is an effective means of marketing. However, setting up your own campaign can be a bit of a challenge. Fortunately, you don’t have to do it all alone!
Insights ABM provides a comprehensive suite of marketing services, including programmatic advertising solutions. Our team can provide you with custom content and implement a high-performing marketing strategy for your business. Contact us today and let’s make things happen for your brand!