Targeting Growth in 2021? Here’s How You Can Build a Great Digital Marketing Strategy

Targeting Growth in 2021? Here’s How You Can Build a Great Digital Marketing Strategy

The 2020 pandemic left its mark on everyone, but small businesses were hit especially hard. In response, many business owners turned to online advertising in hopes of rebounding and improving sales.

Unfortunately, most of these businesses had little, if any, experience in the world of digital marketing. This resulted in waste of marketing budgets without gaining traction with customers. You might have even experienced the challenges of digital marketing firsthand.

Now is the perfect time to refine your advertising strategy and target growth for 2021. With this in mind, the experts at Insights ABM have created this guide to creating a winning digital ad campaign. After all, as an innovative digital marketing strategy agency, we are known for making brands stand out.

If you want to achieve new growth in the coming year, we suggest the following practices.

Create Mobile-Friendly Content

Chances are that your business already has a website. However, a basic page is not nearly enough to attract the modern consumer. What you really need is mobile-friendly, fully optimized content that grabs attention. 

Your website needs to be:


Google’s ranking algorithms now assess technical aspects of web pages, including load speeds. Neither Google nor web users will tolerate a slow website.

Your page needs to load fast and be ready for interaction instantly. Even a slight loading delay can cost you leads and sales revenue.


Cyberattacks are becoming more common than ever before. Consumers are increasingly aware of online security issues. This means that your website needs to be secure. Otherwise, users may be hesitant to make purchases on your site.

At a minimum, you need a cybersecurity strategy that includes HTTPS and basic virus protection. You should reach out to a talented web development team so that they can help to make your site more secure.

Accessible from Mobile Devices

A large number of consumers now access their online content exclusively from a mobile device. If your website is not mobile-friendly, then you may be cutting off thousands of prospective clients. 

The simplest way to find out whether your page is mobile-friendly is to access it with your smartphone. If accomplishing this task is difficult, then your site is not optimized for mobile use.

Leverage Google My Business

Google My Business (GMB) is a free service that lets you become more visible to potential consumers. Once you create your account, make sure that your contact information is fully up to date. When consumers search for your industry on Google or Google Maps, this will make your business much easier to find.

Make Sure Your Social Media Accounts Are Active

No matter what industry you are involved in, your business needs a social media account. At a minimum, we recommend creating a Facebook page for your company. You should also find out which other platforms that your ideal customer base uses the most and create accounts on those sites, as well.

After your accounts are live, stay active on them. Regularly post high-quality content on your feed and in your stories. The goal is to grow your social media following so that you can get people talking about your business.

Get Real Results with a Digital Marketing Strategy Agency

Creating an optimal digital marketing strategy for your business requires a multi-faceted approach. You must leverage various methods, including SEO, social media, and Google My Business.

The best way to ensure that your campaigns are successful is to partner with a proven marketing firm like Insights ABM. We provide our clients with custom advertising strategies and marketing content. From web building to content creation, we do it all!

Contact our team today and let’s make things happen in 2021.

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.