Fortify Your Social Media Strategy: 4 Proven Tips from Insights ABM

Fortify Your Social Media Strategy: 4 Proven Tips from Insights ABM

Have your social media marketing campaigns been generating underwhelming results? Would you like to enhance your social media presence and attract more leads?

While there is no quick fix, you can fortify your social media strategy with several proven practices from Insights ABM. We offer a full suite of digital advertising services, including social media marketing for small businesses.

Many of our clients come to us because their social media strategy is underperforming. Hundreds of small business owners are also struggling with this very same problem. With this in mind, we created this list of 4 proven tips that can help you to connect with consumers.

1.   Tell an Intriguing Story

Despite the fact that the average social media user spends about two-and-a-half hours on these networks every day, consumers can be pretty impatient. This means that your post or story has to grab their attention fast. Making a long, drawn-out post about your product with a multi-paragraph intro will not be very effective.

Instead, you should tell an engaging story. The story can be a factual account about a past client’s experience with your product, fictitious tales, or anything in between. Supplementing these stories with inspiring photographs or high-quality videos maximizes their effectiveness.

Social media users love a good story. They also like to share these stories, which allows you to reach even more users. 

Let’s say that your page has 1,000 followers and just 10 of them share a post. Assuming that each of them has 500 friends, you will have reached an additional 5,000 social media users. 

2.   Ask the Audience

In addition to stories, many social media users love polls and questionnaires. Some social media platforms, like Instagram, have built-in polls in the story creation tools.

You can ask your audience specific questions about a product or service. You can format these polls in a simple “yes” or “no” format. 

If you want to gain even more insight, post open-ended questions on your story. For instance, consider asking consumers which types of content they would like to see more of. 

3.   Go Live and Field Consumer Questions

Whether you are preparing to launch a new product or just want to collect real-time feedback from consumers, hosting a live Q&A session is a great option. Make sure to plan your live session a few weeks in advance and post about it regularly. Give followers plenty of notice so that they can attend.

Once you are live, clients can ask questions about your product or service. They will also have the opportunity to get to know you better. This lets them understand the people behind the logo, which can forge a sense of loyalty. If it is a big hit, make these Q&A sessions a recurring event. 

4.   Don’t Forget Your CTAs

You have likely spent hours crafting the perfect social media marketing content. But did you leave out your call to action (CTA)? While it may seem like no big deal, having a CTA is vital. Otherwise, your posts may feel like they end too abruptly, leaving users unsure of what to do next.

Naturally incorporate your CTA and avoid being overly forceful. Close out each post or live stream with an invitation for your customers to do something like “give us a follow for more great content” or “send us a DM to learn more about our services.”

Insights ABM: Social Media Marketing for Small Businesses

While the tips above can definitely help you bolster your social media marketing strategy, the best solution is to partner with a proven digital advertising team. That’s where we come in!

Insights ABM provides every client with custom content and a data-driven social media marketing strategy. We are committed to making brands get noticed. Contact us today to revolutionize the way you engage with consumers on social media!

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.