Digital Marketing Strategies to Grow Your Small Business

Digital Marketing Strategies to Grow Your Small Business

In an increasingly digital world, having an online marketing strategy is vital. While major corporations have capitalized on this trend, many small businesses have not yet bought in. In fact, 90% of web pages do not get any organic traffic from Google searches. Your website may be one of them.

You might be unsure about the best ways to jumpstart your company’s digital marketing efforts. That is why Insights ABM has created this simple guide. We are a digital strategy company that specializes in helping small businesses grow their brand, so we know what it takes! 

Below, we’ve outlined some investment-worthy digital marketing strategies that might be just what your company needs to start getting noticed online.

Create a Strong Social Media Presence

Does your company have an active social media account that regularly adds new content? If not, then it is time to create one. 

We recommend starting with Facebook since it is the largest platform by a wide margin. We also suggest doing some research to find out which platforms your target audience is most active on.

Social media is great for getting the word out about your brand and building a large following. Post regularly, go live, and use the story feature to poll your followers. Just remember that when you’re attempting to build a following, consistency is essential.

Incorporate Quality Content

Whether you’re posting on social media or adding blogs to your website, focus on quality. Adding blogs to your website daily won’t be very effective if all of the content is poorly constructed or off-brand.

Most online buyers can spot an ad a mile away. Instead of posting ads disguised as blogs, focus on providing users with useful information. Great blog content will improve your company’s credibility and boost search rankings.

Don’t Forget Email Marketing

That’s right, your company’s old email list still has its place in a modernized digital marketing strategy. Email allows you to communicate directly with users, which means that it can be a solid option when you want to share promotional materials. Small businesses and massive corporations alike use email marketing to distribute information about the latest deals.

With that being said, make sure that you don’t overdo it on the emails. Your marketing emails should be distributed on a predictable schedule, usually two to three times per week. This will keep your business at the forefront of your customers’ minds without overwhelming them with content.

Use SEO to Grow

Search engine optimization (SEO) is the key to driving organic search traffic to your website. While SEO is important for companies of all sizes, small businesses must take a different approach than national corporations.

Growing brands need to focus on localized SEO practices. Target the area you serve and your ideal audience. Use testimonials, reviews, and other information to highlight the reasons that consumers should choose your business over the competition.

Make sure that your website is optimized for mobile access. Remember, a large percentage of web users visit sites exclusively from their phones. Don’t limit your ability to connect with consumers by creating a site that isn’t mobile-friendly.

Hire a Digital Strategy Company

Still not sure how to create a winning digital marketing strategy for your small business? Insights ABM is here to help!

Our innovative firm handles everything in-house. From keyword research to web design, our team does it all. We will make your brand get noticed by leveraging engaging content and targeted advertising. Don’t just take our word for it — check out some of our past work to see the results for yourself.

Contact Insights ABM today to revolutionize the way that your small business connects with consumers. 

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.