Tips to Spice Up Your Digital Marketing Strategy

Your digital marketing strategy is a driving force in your efforts to meet your business goals. It is key to your ability to attract new customers, drive traffic to your website, engage with your audience, and generate leads. 

In order to stay competitive, every brand should take a look at its current strategy regularly. These tips will help you spice up your digital marketing strategy and take your brand to the next level.

Look Towards Automation

Ask any digital strategy company for an audit, and they will most likely find that you are wasting some effort. What’s the problem? You aren’t automating things like you should be! 

When you automate certain tasks, you can reduce time and resources spent on manual efforts so that you can focus on more value-added activities.

Where Can You Automate?

Here are some of the common marketing tasks that can be made easier with automation:

• Email marketing
• Social media posts
• Ad campaigns
• Lead nurturing

This is not to say that these tasks won’t ever need human intervention. They all do. In fact, that’s why it’s important to automate where you can to ensure that you’re giving your full attention to the action items that need it.

Refresh Your Social Media Efforts

Are you getting the most out of your social media presence? Many businesses make the mistake of adopting a “set it and forget it” approach to social platforms. By doing this, they could be losing out on opportunities to connect with their audience. That’s why it’s a good idea to take some time to do a social media refresh.

Take a Closer Look at Your Social Media Accounts

Your business is constantly growing and evolving. Sometimes, your social media accounts lag behind. Consider conducting a regular audit to ensure everything is up-to-date. 

Here are some areas that could use a closer look:

• Are you using a recent background and profile picture?
• Do you need to update your days or hours of operation?
• Are you advertising the right phone numbers or contact information?
• Have you claimed ownership of your business pages on sites like Google or Yelp?

These are just a few of the steps you can take to update your social media presence.

Reconsider Your List Of Platforms

Chances are that you made a conscious decision to participate on some social media platforms, but not others. Over time, audience preferences change. Potential customers may have embraced channels you haven’t yet explored. 

You may have dismissed platforms as being too trendy or too new, but it might now be exceptionally popular. Conversely, you may be invested in platforms that just aren’t working for you.

Take a new look at your social media presence in light of your current goals and objectives. You may see that it’s time to walk away from some platforms and embrace others.

Stay Relevant By Knowing About the Latest Trends

A successful digital marketing strategy is tailored so that it is relevant to your target audience. To provide the best possible user experience, make it a priority to know what your audience cares about. 

Do keyword research to determine the search terms that your target customers are using and optimize your content accordingly.

You can also subscribe to or follow relevant news outlets, social media pages, blogs, and other sources that impact your industry. This will provide you with a steady stream of relevant topics and ideas to keep your content fresh.

Final Thoughts:  Keep It Customer-Centered

No matter what tools and technologies you use, your digital marketing strategy will fall flat if it doesn’t prioritize the needs of the customer. That’s a steep challenge! Fortunately, a digital strategy company can help you to use digital marketing to reach your goals and keep your target audience engaged.

Do you need help building a digital marketing strategy from the ground up or revamping yours? Insights ABM can help!