Why Go Account-Based?

Generating leads is a proven method of converting sales. However, this strategy is not right for every type of business. In fact, it can be particularly ineffective for B2B companies.

ABM, or account-based marketing, is a strategic approach that focuses on account awareness and engagement over time. Instead of advertising to the masses in hopes of drawing new accounts into your sales funnel, your business can take a more direct approach.

The first step is to create a strategy for your brand that considers individual clients and prospects. This allows us to generate a custom sales pitch that is geared towards each potential account. 

By targeting singular accounts as markets of one, you will increase your odds of forging meaningful relationships that will last.

Focus Your Marketing Approach

At first glance, account-based marketing may sound like the golden ticket to unprecedented growth for your business. However, account-based marketing is also vastly different from any marketing strategy. This can leave you lost in translation, not knowing exactly where to begin.

Fortunately, you do not have to go it alone. Among other things, Insights ABM is a client-focused, account-based marketing agency. We have implemented ABM approaches for other clients in various industries over the past with positive and sustained measurable results. 

Our team of professionals can get your account-based marketing strategy ready to implement quickly so that you can get results right away, then scale your ABM efforts to your evolving goals.

Our ABM strategy won’t upend your entire marketing program and make you start from scratch. In fact, we start by turning our attention to what your business already does well.

While ABM may seem vastly different from any marketing strategy that you might have  used before, it begins by focusing on accounts that are most important to your business. By directly targeting these clients, Insights ABM has an opportunity to optimize your ABM marketing strategies. Then, we scale the program to grow your business even more.

Our Account-Based Marketing Framework

A variety of companies utilize our highly-effective account-based marketing services including:

• B2B (Business-to-Business) companies
• Enterprise-level companies
• Companies serving complex or niche industries
• High-growth startups
• Technology companies
• Professional services firms
• B2C (Business-to-Consumer) companies

Before making the jump to an account-based marketing strategy, it is important that you understand what our process involves. When we’re building your custom account-based marketing strategy, the team at Insights ABM will:

Focus on Current Accounts

By examining your existing network of clients, we can identify your ideal customer. We will communicate with your sales team to gain additional insights into each account. This allows us to determine which traits are most important in seeking new customers. We will focus our energies on new accounts that will be most profitable for your business.

Conduct Research

At Insights ABM, we believe that the best account-based marketing strategies rely on the perfect combination of creativity and statistical data. We marry the innovative ideas of our team with account-focused research to create a winning strategy for your company. This allows us to form personalized tactics to target each prospective account.

Content Development

After we have assessed your current pool of accounts and conducted thorough research, it is time to develop your content. We will craft unique content that will optimize client engagement at every stage of the process.

Content will include personalized email communications, social media posts, display ads, and attention-grabbing landing pages.

Reporting and Metric Analysis

At Insights ABM, we believe in leveraging various metrics to demonstrate the effectiveness of our account-based marketing strategy. Thanks to our years of industry experience, we know which key performance indicators (KPIs) have the strongest correlation with the long-term success of your business. We will track these KPIs throughout the process so that you can clearly see how ABM efforts are affecting your business’ growth first-hand.

Insights ABM: Your Account-Based Marketing Agency

When it comes to growing your B2B sales, you will not find a better approach than account-based marketing. Implementing a plan that is successful will require the services of a proven account-based marketing agency like Insights ABM.

Starting your journey to unprecedented growth is easy. Contact us today to receive a free consultation. Let us move your business forward faster and smarter!