The Performance Marketing Revolution: What’s Next?

The Performance Marketing Revolution: What’s Next?

Performance marketing is rapidly becoming the preferred method of advertising digital products and services. It consumes an increasingly large percentage of marketing dollars and has helped hundreds of companies to maximize the impact of their advertising campaigns.

In the incredibly competitive world of digital marketing, companies must keep up with the latest trends if they want to stay relevant. With that in mind, the experts at Insights ABM share their perspectives on what has been unfolding in the realm of performance marketing.

As an established provider of performance-based marketing services, the Insights ABM team has unique insights into the performance marketing revolution. Read on to find out what is next for this popular digital marketing method.

Why is Performance Marketing Becoming So Prevalent?

In decades past, businesses had to gauge the success of an advertising campaign on a few vague metrics, such as total sales. However, these companies did not truly know whether that intriguing billboard or series of TV ads actually boosted revenue.

As marketing increasingly becomes digital, businesses have the ability to track virtually every relevant metric with ease. Since all digital marketing is measurable, it only stands to reason that all such marketing will ultimately become performance-based. 

Why would businesses throw ad dollars down the drain by marketing with non-performance advertisements when they can track everything and pay accordingly?

Modern consumers have unprecedented access to goods and services. Digital products can be accessed instantly. Even physical goods can be delivered to purchasers within 24-48 hours in most cases. This has shortened the amount of time that consumers contemplate buying a product, increasing the demand for instant gratification.

Key Considerations for Creating a Performance Marketing Strategy

When they are crafting a performance marketing campaign, it is important that marketers remain fluid. Performance marketing does not give advertisers the luxury of setting specific advertising parameters and then letting the program take over.

In order to optimize a performance marketing strategy, advertisers must follow the data. If the key performance indicators (KPIs) show that a campaign is underperforming, then it is time to make changes.

Before launching a campaign, businesses should set performance targets. Decide which goals are most important to your company in its current state. For instance, if your company has high conversion rates, but few leads, then your performance marketing strategy should focus on drawing consumers into the sales funnel.

Partnering with a Performance-Based Marketing Agency

If you truly want to leverage the latest performance marketing trends to grow your business, then you should consider partnering with a dedicated firm. These companies provide performance-based marketing services and other guidance to ensure that you meet your advertising goals. 

As you can see, performance marketing is here to stay. It is a pivotal part of modern advertising and has produced significant results for hundreds of businesses. When implemented properly, you can boost conversion rates, increase your ROI, and bring in more sales revenue. 

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Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.