Rapid Fire Lead Acquisition: 3 Effective Ways to Acquire New Prospects

Rapid Fire Lead Acquisition: 3 Effective Ways to Acquire New Prospects

It’s no secret that the success of your B2B organization hinges on your ability to effectively acquire leads. When used properly, lead generation tactics can open the door for meteoric growth and give your business the opportunities necessary to expand your client base. 

But collecting leads through organic search traffic is time-consuming. It doesn’t always produce the sort of results that B2B companies crave.

If your goal is to acquire quality leads fast, then you have come to the right place. Below, Insights ABM has outlined 3 rapid-fire lead acquisition tactics that you can begin using right away. 

We are a lead gen digital agency that specializes in brand-building, digital strategy, and account-based marketing solutions. Our goal is to supplement your lead generation efforts with these proven strategies!

1. Buy Leads Independently

Perhaps the most straightforward approach to acquiring new leads is to simply buy them from vendors. These entities sell lists of leads on the cheap, which is incredibly appealing for start-ups and smaller B2B organizations. 

While purchasing leads directly from a vendor certainly has some advantages, it also includes a few drawbacks.

Pros of Buying From a Vendor

The biggest appeal of this tactic is it is cheap. You can gain access to a huge list of leads without making a large investment. You can also jumpstart your marketing efforts and give your sales team plenty of targets for their advertising content. 

Drawbacks of Buying Leads from Independent Vendors

Unfortunately, lists provided by vendors are not updated as frequently as some other lead sources. This means that many of the prospects on the list you receive may have invalid contact information. Those prospects will be utterly useless to your sales team. 

Another concern is that many leads on these lists have already received tons of marketing content. They may be less receptive to your advertising efforts. 

Finally, lists can be expensive!

2. Purchase Leads from a Marketing Firm

An alternative option is to purchase leads from a marketing firm. Leads from these teams will usually cost more, but they are also of a higher quality. You will encounter far fewer invalid email addresses or phone numbers, which means that your sales team will actually have a chance to drive conversions. 

Marketing firms utilize several techniques to acquire leads. This includes conducting market research, leveraging analytics-based targeting, creating SEO content, and implementing email outreach campaigns. They will acquire leads specifically for your B2B company and forward the requisite information to your sales team.

3. Leverage a Lead Gen Digital Agency

A lead gen digital agency is similar to a traditional marketing firm. However, these agencies specialize in lead generation that complements other digital strategy services. 

By partnering with a lead gen digital agency, you can gain access to intricate acquisition resources and the latest tools available. 

Lead gen agencies will provide your B2B business with a custom client acquisition strategy. Their approach will be designed to meet the unique needs of your business. 

A lead gen agency can also help you to implement nurturing and data enrichment tools to maximize the effectiveness of your sales’ teams advertising efforts. These tools can help to make sure that prospects that aren’t ready to make a purchase right away still receive communication to help move them along the sales funnel.

If your goal is to acquire a wealth of high-quality prospects, then partnering with a lead gen digital agency is the clear choice. Leads provided from these teams generally have a higher average lifetime value. They are more likely to convert and can even be pre-screened to ensure that they are a good fit for your brand! 

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.