Keep Your 2022 New Year’s Business Resolutions with These Helpful Tips

Did you know that the practice of setting New Year’s resolutions started over 4,000 years ago? This long-standing tradition of renewing past commitments or making new ones at the start of each year is often a highly individualized practice. 

However, most business owners take time to define organizational goals at the outset of the new year as well. If you are an entrepreneur or a decision-maker for your company, then you have likely participated in this practice yourself.

Whether your goals include growing your brand, expanding your digital presence, or shattering past sales records, it is impossible to achieve them without a cohesive strategy in place. 

With that in mind, we have created this detailed guide. Below, the experts at our digital performance marketing agency provide some tips designed to help you meet your 2022 New Year’s business resolutions:  

Utilize Audience Segmentation and Targeting Best Practices

Thanks to the development of modern digital marketing tools, your team can precisely target specific audience segments with highly curated content. However, far too many businesses underutilize their audience segmentation and targeting tools. As a result, their marketing content often produces a suboptimal return on investment.

If you want to overcome this all-too-common pitfall, ensure that you have clearly identified your ideal consumer base by creating customer personas. These personas should serve as templates when crafting new content and help your marketing staff understand who they are trying to reach.

From there, they can strategically deploy each set of marketing content across mediums where your target audience is most active. Displaying the right content in the best locations is essential to effective marketing.

Generate Captivating Content

Generally speaking, the development of the internet has significantly enhanced the human experience. However, the ability to instantly access information has diminished the attention spans of consumers. This development has made it more challenging than ever before to connect with potential buyers and get your message across.

In order to overcome this hurdle, your marketing team must craft truly captivating content that grabs consumers’ attention instantly. Otherwise, your audience will return to scrolling long before you have a chance to raise brand awareness or drive traffic to your website.

Not sure how to up the creativity level on your content? If that sounds familiar, then check out this 3 step guide to creative storytelling.

Break into Some New Marketing Domains

There is no need to have a presence on every digital medium out there. This approach can overstretch your marketing team and your advertising budget while also producing underwhelming results. However, being one-dimensional will not help you achieve your 2022 New Year’s business resolutions either.

Instead, you should take a data-driven approach. Conduct market research to determine which mediums are most popular among your target demographic and focus your advertising efforts on those channels. 

This approach will help you interact with consumers across multiple touchpoints in their journey while also maximizing your allocation of resources.

Partner with a Digital Performance Marketing Agency

Every year, thousands of people seek guidance and professional assistance in order to increase their chances of achieving their New Year’s resolutions. So why wouldn’t your business do the same?

By partnering with a digital performance marketing agency, you can access the knowledge, resources, and expertise needed to achieve your business goals in 2022 and beyond. While there are many such agencies out there, few have the depth of knowledge and track record of Insights ABM.

The team at Insights ABM has leveraged our multi-faceted approach to help businesses of all sizes reach and surpass their brand-building goals. If you are ready to make your company stand out within the digital marketplace, schedule your free consultation today.