SEO vs. SEM

Search engine optimization is all about garnering organic web traffic. SEO strategies are focused on improving your ranking on search engine results pages (SERPs) so your content is easier for consumers to find.

Conversely, search engine marketing services help you run better paid ad campaigns to maximize every advertising dollar. Paid ads allow you to rapidly increase traffic volume, reach new audiences, and drive conversions — provided your SEM strategy is being run correctly, of course.

Why Use Our Search Engine Marketing Services?

As part of our search engine marketing consulting services, Insights ABM will help you establish a clear end goal for each PPC campaign. We’ll also work with your team to determine how you can achieve those goals via search engine marketing. 

Our search engine marketing agency assists with everything from choosing ad topics to conducting research to better understand your audience. Your business can move closer to its growth goals by partnering with our full-service PPC team. You’ll also see other advantages, including:

Supplementing Your Organic Traffic

Improving your visibility in organic search is vital for long-term business growth. However, it doesn’t happen overnight. Our search engine marketing consulting services help you earn traffic here and now while you work on improving organic visibility.

Even after your SEO strategy has matured, you can continue using Insights ABM to supplement your organic traffic. For instance, we can assist you in generating an influx of traffic leading up to the release of a new product so you can make a big splash with consumers. 

Reaching the Right Audiences

Our search engine marketing consulting services allow you to connect with the right local audiences using tools like Google’s Local Service Ads. This platform allows you to pay for leads, not clicks. As a result, your team can reduce advertising waste while connecting with prospects that display strong buyer intent.

Many clients have experienced significant cost savings benefits from Insights ABM’s search engine consulting.

For instance, a local auto group enjoyed a 38% increase in new car leads and an 18% decrease in their paid media spend. We helped them achieve this through a combination of Local Service Ads and other data-driven SEM efforts.

Driving Conversions

Getting more leads and reducing total ad spend are certainly steps in the right direction. But what good is search engine marketing services unless they also help you boost sales volume?

Insights ABM’s search engine marketing agency doesn’t just help you make wiser ad spend decisions. We’re a results-driven firm committed to generating meaningful traffic that converts.

Take the aforementioned auto group as an example. Working with us, they achieved a 23% increase in total sales volume and reduced their paid media budget by nearly 20%.

Insights ABM — A Results-Driven Search Engine Marketing Agency

Are you ready to work with a search engine marketing agency that understands your challenges and knows what it takes to make brands grow? If so, connect with Insights ABM, the leading search engine marketing consulting provider in Dallas, TX.

Insights ABM uses a tactic known as “specialized resource management,” which means we connect you with team members that best align with the needs of your project. Whether you want to use paid advertising on Google or venture out onto a specialized platform like Meta, we have just the team for the job.

We work with clients across the Lone Star State and throughout the nation by providing a comprehensive mix of marketing services, including SEM consulting. Contact us today to schedule your consultation.