10 Questions to Ask When Choosing an Amazon Consultant
Amazon is the unquestioned leader when it comes to eCommerce. Amazon is not only the largest shopping platform; it is also one of the most trusted. Approximately 89% of buyers are more likely to make a purchase from Amazon instead of another eCommerce site.
Since the platform has long had a strong hold on the eCommerce market share, it is no wonder that brands pour money into Amazon consulting services. Businesses that leverage these services can boost their sales and stay ahead of their competitors.
However, finding the right Amazon consulting services for your organization can be a tough task because there may be dozens of firms to choose from.
In order to help you make an informed decision, Insights ABM has created this simple guide. Below, we’ll outline 10 questions you need to ask when you’re choosing a digital marketing agency for Amazon.
1. Are They Experienced?
The first question you should ask when you’re selecting a consulting firm is “Are they experienced?” It’s usually not a great idea to partner with an agency that just started offering marketing services.
When you’re speaking with a prospective advertising partner, ask how long they have been involved in the industry and how they can add value to your brand.
2. What Does Their Service Lineup Include?
Amazon is much more than just an eCommerce platform. It has evolved into a complex search engine. That is why your Amazon strategy should include PPC campaigns, SEO best practices, and other marketing methods. You must identify which services your brand needs and find a marketing agency that offers these solutions.
3. Are They Responsive to Your Questions?
When you ask an Amazon marketer a direct question, they should offer a specific answer. While you are hiring them for their expertise, open lines of communication are also important.
If a consulting team is demonstrating poor communication skills during the interview process, then they probably won’t be a good long-term fit for your company.
4. Do They Take the Time to Learn About Your Needs?
In addition to answering your questions, a great Amazon consultant will take the time to learn about your brand. They will ask pointed questions about your marketing goals and develop a custom plan to meet these expectations.
If the initial conversation is not focused on you and your brand, it is time to move onto the next prospective marketing partner.
5. Do They Have Good Retention Rates?
Growing your online presence and developing a strong brand reputation on Amazon will take time. It’s a constant pursuit to achieve better sales and high search rankings.
In order to accomplish these goals, you will need a long-term partnership with your Amazon marketer. That is why we recommend looking into the retention rates of consultants before partnering with an organization.
If a marketer has a high retention rate, then their services are likely producing results for their clients.
6. What is Their Portfolio Like?
Any talented Amazon marketing agency will be eager to share its portfolio with you. Past projects might be advertised on their website. These should highlight their largest successes. A diverse portfolio is a good sign that you are working with a seasoned professional.
7. What Tools Do They Work with?
While you may not have much experience with Amazon marketing tools, make sure to ask the consultant what kinds of software that they use to build brand awareness. They will either be using Amazon’s built-in software, proprietary programs, or a mix of both.
This question is meant to gauge the consultant’s level of expertise and confidence in their methods.
8. Is Pricing Transparent?
The top consulting agencies are always transparent about pricing. If you encounter a firm that is not being upfront about costs, consider that to be a huge red flag.
A legitimate marketing agency should be able to offer you free estimates for the cost of their services so that you can make the right decisions for your business.
9. Do They Take a Multifaceted Approach?
If you want your brand to perform well on Amazon, then you need a multifaceted marketing strategy. A great advertising campaign will incorporate SEO best practices, paid campaigns, and analytics.
Make sure that the consultant is designing a custom, multidimensional strategy that is specific to your business.
10. Do They Know SEO?
A consulting firm should be familiar with search engine optimization (SEO) best practices. They should be able to provide you with original written content, optimize images, and conduct keyword research in order to help you climb the Amazon rankings.
The Top Digital Marketing Agency for Amazon
If you are looking to partner with a premier digital marketing agency, then Insights ABM is just the team for the job. We offer comprehensive Amazon consulting services that produce real results. Contact us today and let’s build your brand!