What Is Content Syndication?

Content syndication refers to republishing your content on a third-party site or several of them. Publishing your marketing materials on ancillary platforms is a great way to expand your digital presence and reach a wider audience.

Blogs are the most common type of syndicated content, but you can also republish things like:

• Videos
• Infographics
• Press releases
• White papers

Virtually any piece of marketing content can be syndicated, with the exception of service and landing pages. 

Content syndication services can help you determine when and where to republish your content. By pointing you toward the right channels, our content syndication agency can ensure that you gain additional exposure and acquire quality backlinks, both of which will supplement your search engine optimization (SEO) efforts. 

Challenges of Content Syndication

Content syndication has become incredibly popular in recent years. According to a recent survey, 30% of business-to-business (B2B) experts have deemed this strategy the “most effective lead-generation tactic.”

That said, syndicating your content can be challenging. That’s why many brands turn to a content syndication agency for assistance.

Partnering with a content syndication consulting firm can help you navigate hurdles like:

Determining Where to Republish Content

Perhaps the hardest aspect of syndication is deciding where to publish your content. Ideally, you want to syndicate your marketing materials on platforms that are relevant to your vertical. If you find a site that publishes third-party content similar to yours, it’s probably a good place to start.

However, if you want to get your content published, you must convince them that it delivers value to their audience. That means you should already have high-quality marketing materials on your website. 

Deciding Which Content to Syndicate

Not all of the materials on your site should be syndicated, however. Most of your focus should be on blogs and infographics that are both educational and engaging.

For instance, let’s say that you manage an HVAC repair and installation company. 

Attempting to syndicate a blog outlining five reasons consumers should choose your company probably won’t go over well. Instead, you might syndicate content like an HVAC maintenance how-to guide or a blog listing seven signs that an AC needs to be replaced. 

Negotiating Mutually Beneficial Agreements 

Generally speaking, content syndication benefits both the material creator (your company) and the publisher. The publishing platform gets to freshen up its content library and keep its readers engaged; you get to reach a broader audience, improve your rankings, and potentially generate quality leads.

To maximize the impact of your republishing efforts, you should strongly consider working with a content syndication agency. Insights ABM’s content syndication consulting pros can help you negotiate favorable terms with publishers, like allowing you to include backlinks to your website. 

Benefits of Content Syndication Services

Content syndication services from Insights ABM simplify the process of republishing your content. These services are beneficial to brands in industries as varied as:

• SaaS
• Sporting events
• Medical
• Commercial real estate
• Food and beverage
• Repair and service companies
• Real estate
• Financial services

Not only can we take the hassle out of republishing content, but our content syndication agency can also:

• Expand your reach
• Extend the life cycle of marketing content
• Improve your ROI
• Assist with lead generation
• Support your SEO efforts

In addition to content syndication services, we also provide holistic digital marketing solutions designed to get you noticed. Cumulatively, these services can pave the way for significant brand growth and increased revenue.