Make the Most of Your Performance Marketing Strategy
In recent years, many startups and growing businesses have been lured into launching performance marketing campaigns. You might have even considered incorporating this advertising tactic at your own company.
At first glance, performance marketing sounds like the perfect solution to all your advertising woes. It allows you to:
- Track virtually any key metric
- Access real-time data about prospects and customers
- Maintain total control over your marketing budget
Unfortunately, many businesses miss the mark when they set out to do their own performance-based marketing campaigns. After a few short months, they may be nowhere near their target goals and quickly abandon the new endeavor.
As part of our mission to help small and medium-sized businesses grow their brands, the experts at Insights ABM have created this guide to performance marketing. We are a Dallas performance marketing strategy firm that is known for delivering real results!
Below, we’ll outline some essential facets of every performance marketing campaign. By considering these important factors, you can develop a winning advertising strategy that helps you to connect with consumers.
Having sound data is an essential part of creating a cohesive performance marketing campaign. The goal of performance-based marketing is to hone in on your ideal target audience. Doing so requires demographic info, browsing history, and much more.
If you want to get the most out of all that data, then you need to consolidate it into a single next-gen platform. By integrating your client data, you can gain real-world insights into things such as:
- When your audience is most active
- Which social platforms your clients use the most
- When it’s the best time to bid higher on ads
- Which performance metrics you should track during your campaigns
Once you know your audience, you will be well on your way to creating an impactful performance marketing strategy.
Perhaps the biggest reason that performance marketing campaigns fail is a lack of experience. Running the daily operations of your business is demanding enough. Do you really have time to familiarize yourself with the intricacies of performance marketing?
Instead of splitting your time between serving current customers and attempting to launch a complex digital marketing campaign, consider outsourcing. You can find a team of performance marketing strategists that specialize in working with growing businesses.
Outsourcing is incredibly affordable and can ensure that you get the most out of every advertising dollar you spend.
Be Active Across Multiple Channels
When you’re launching a performance-based marketing campaign, it is essential that you leverage more than one advertising channel. We recommend having a strong marketing mix that incorporates organic traffic, Google Ads, and social media platforms.
Many businesses have a sound advertising strategy on one medium. However, this is not effective on its own due to the complexity of the digital marketplace. Various channels are more suitable for reaching users that are in the different stages of the sales funnel.
For instance, Facebook is one of the best tools for generating buzz about a company and increasing brand awareness. In fact, 57% of social media users in the U.S. share content via Facebook. However, only 15% use it to shop for products.
While you can draw users into the funnel with Facebook, channels like Google ads are better for closing the deal.
Frisco Performance Marketing Strategy Agency
If you are ready to revolutionize the way your business advertises online, then performance marketing may be just what you are looking for. However, we do not recommend doing things on your own.
Instead, partner with a proven performance marketing strategy agency like Insights ABM. Reach out today to learn more about our services and let’s make things happen for your brand!