Lead Generation for SaaS: Tips from Insight ABM

As a SaaS business, lead generation is essential to your long-term growth. According to Finances Online and Intellistart, B2B organizations that have established lead generation practices experience 133% more revenue than average companies. 

If you want to get in on the growth, then you’ll need to optimize your lead generation capabilities.

While you might already understand the importance of lead generation for SaaS, you may not be quite sure how to improve your approach. Fortunately, Insight ABM knows just how to help! 

Below, we have identified five strategies that you can use to generate more leads, improve profitability, and grow your brand.

Take Time to Define Your Audience

Unless you are just starting out, you have probably already taken the time to identify your target audience. If you have not, then now is the perfect time to do so! 

Before you can generate leads, you need to have a clear understanding of the people or entities that you are trying to connect with. You should also periodically review your target personas to ensure that they still align with your organization’s goals and mission.

Once you know your audience, you can begin developing lead generation campaigns that are designed with these clients in mind.

Create Educational Content

SaaS organizations like yours are all about solving pain points for clients. During your efforts to create more effective and dynamic software products, you might start to accumulate a ton of data. But are you using that data to create engaging content for your target audience?

Outline the basic trends in your research in your content. This is a great way to generate qualified leads. Instead of simply making assertions about the efficacy of your SaaS services, you can present consumers with real data that demonstrates its effectiveness. 

Remember, when you’re crafting this type of content, finesse is important. Don’t be overtly salesy as this can hinder your lead generation efforts!

Branch Out to Different Channels

As your business grows, it is important to branch out to different advertising channels, including social media platforms like LinkedIn, Facebook, and Instagram. While you may already have accounts on these platforms, you may not be as active or consistent as you should be.

Before you start increasing your activity, do a bit of research. Find out which platforms are most popular with your ideal target audience and focus your resources on those specific mediums. This can help you to get the most out of your ad spend while also increasing the number of leads you generate.

Develop a Strong Marketing Mix

When you are pursuing more leads, it is always a good idea to reevaluate your current marketing mix. Are you using a good balance between paid ad campaigns and tactics to attract organic traffic? If you aren’t, it’s time to redistribute your resources.

Generally, we suggest investing more in paid search advertising at the outset of a new campaign while simultaneously working on climbing the search rankings. 

Once you have built up enough traction to generate a large volume of organic traffic, you can scale back the paid search efforts. This will help you to generate a steady influx of leads throughout the entire campaign.

Partner with a SaaS Digital Marketing Company

If you are tired of spinning your wheels and want to implement a strategy that is guaranteed to produce results, then you should partner with an SaaS digital marketing company like Insights ABM. 

Our talented experts will provide you with a custom marketing strategy that is tailor-made for the unique demands of your industry. We use a multi-faceted approach that will help you to generate more leads and ROI! Give us a call today!