How Can I Take Advantage of Automation in Performance Marketing?
When it comes to performance-based marketing, time is of the essence. Losing too much time is a sure way to lose a prospective customer to a competitor.
But how do you implement automation while avoiding the pitfalls of impersonal content? When you want to make sure that you can appropriately attend to the needs of each potential customer, follow these tips!
Let the Data Be Your Guide
As with other forms of marketing, the best performance marketing strategies are data-driven. This is one area in which automation is paramount, as it can produce and evaluate meaningful data.
After your team analyzes and evaluates data, you can determine what changes need to be made and deploy them quickly using automation. This allows you to maintain a human component on the evaluation side, while facilitating quick implementation so your team can move on to focus on other tasks with ease.
Repetition Can Be Detrimental
When it comes to managing a team and designating tasks, repetitive workflows are notorious for causing stress. This is why many companies have shifted their focus so that they can eliminate repetitive manual tasks by letting computers bear the brunt of the burden.
Automating repetitive tasks will free up your employees’ time for more important tasks, such as acquisition and retention. This will allow you to form a more personalized relationship with prospective clients while still maintaining efficiency on the backend. It will also lend an element of scalability to your campaign strategy, as your team will be equipped to tackle larger tasks.
This is particularly true if your team is responsible for multiple campaigns. Although automation can be a helpful tool to enhance your performance marketing, it’s important to use it wisely.
Automation is Dynamic
Many people think of automation as a mindless, algorithmic process. When it comes to performance marketing, automation thrives on dynamism.
By imparting a degree of flexibility to your automation strategy, your teams will be able to dynamically update their workflow in accordance with business needs.
For example, a team can use automation to help them identify which campaign is yielding the most desirable results or to build a tool that automatically formats a creative piece to a particular format for a specific ad.
Examples of Automation Processes
The great thing about automation processes is that they can be customized to the needs of your team. As described above, this dynamism is the key to using them effectively.
Here are just a few of the marketing tasks that can be automated:
- Social media management
- Email marketing management
- Tracking leads
- Monitoring performance
After you have determined which areas would benefit from automation, create a sound strategy that will help you to optimize your automation over time. This includes examining how each of your tools work, which tasks can benefit from enhanced automation, and how you can adapt your workflows over time.
Automation is Not a Substitute for Strategy
Although automation is ideal for a variety of areas, it is not a substitute for an effective performance marketing strategy.
You can automate and refine your algorithm all day and still lose clients because of an inferior creative strategy. If you are having trouble in this area, it may be wise to invest in performance-based marketing services.
Don’t waste any more time. If you have questions about automation in performance marketing, contact Insights ABM today. We offer a variety of data-driven brand consulting and performance-based marketing services that will help put your company on the cutting edge of internet marketing. Let us help you make your brand stand out!