The Top 10 Reasons Why Your e-Commerce Site Needs Conversion Rate Optimization

The Top 10 Reasons Why Your e-Commerce Site Needs Conversion Rate Optimization

Many online retailers make the mistake of thinking that they do not need conversion rate optimization, also known as CRO. Consumers will buy a product if they want it and it is in their budget, right? Unfortunately, this is simply not the case.

e-Commerce sites need conversion rate optimization services just as much as any other business, if not more. In fact, CRO tools can improve your ROI by 223%. 

Want to make the most of your online presence? We’ll outline 10 reasons why your online store needs CRO below.

1.   PPC Costs Are on the Rise

As the online marketplace becomes more crowded, search engines like Google are hiking up their prices. While this cost increase is the result of basic economics, expanding your already strained marketing budget may not be an option. 

Spending more on pay-per-click (PPC) campaigns can be an especially hard pill to swallow if most of those clicks are not producing sales. CRO helps you get more out of every click so that you can spend less and earn more. 

2.   Online Marketing is Extremely Competitive

If you want visitors to convert into customers, then you need an intentional CRO strategy. There are more retailers online than ever before, which means that you must make the most out of every prospective buyer. 

When it is used correctly, CRO can help you draw consumers away from the competition and to your site.

3.   Digital Marketing is More Expensive

PPC is not the only form of digital marketing that is becoming more expensive. Virtually every type of online advertising has experienced surging costs over the last year. 

Fortunately, CRO can help with this issue, as well! By increasing conversion rates, you can reduce customer acquisition costs and get the most out of every ad dollar.

4.   Social Media is Changing eCommerce

A great CRO strategy will incorporate social media. This is because the modern consumer wants to know the story behind the products that they buy. If your company has a strong social media presence, you can connect with consumers in a meaningful way and increase overall sales.

5.   Consumers Have Short Attention Spans

Widespread access to high-speed internet has many benefits, but it also has its drawbacks. For example, consumers have extremely short attention spans. This means that your content must draw them in fast. 

CRO includes refining your existing content so that your message can resonate with consumers before they lose interest. 

6.   CRO Legitimizes Your Business

Consumers will be hesitant to purchase your products if your online store looks suspicious. That is why you must continually refine and optimize your site. This includes things like having an organized inventory, a well-designed layout, and a visible online shopping cart. 

When you’re implementing a CRO plan, make sure that your site looks great and performs well!

7.   Saves Money

While creating a CRO strategy will initially require you to spend more money, when you use it right, you will experience long-term savings. This is because acquiring every customer will cost you less. 

8.   Improves Your Marketing Mix

Conversion rate optimization will actually improve your other marketing efforts. Specifically, CRO will make affiliate marketing more effective. 

If your conversion rates rise, your affiliates will experience an increase in profits, too. This will incentivize them to work even harder at selling your products and generating high-quality leads.

9.   Enhances Your Website’s Layout

Is your current eCommerce store easy to navigate and interact with? If not, then your website would benefit from CRO. A few minor changes could create a more enjoyable user experience and encourage conversions.

10.   CRO Produces Rapid Results

Unlike SEO, CRO campaigns can produce rapid results. When you partner with a high-quality CRO agency, they can implement changes quickly and begin funneling users towards completing a purchase right away. You will not have to wait for weeks or months to experience measurable progress!

Conversion Rate Optimization Services from Insights ABM

Want to leverage conversion rate optimization and improve your marketing mix? If so, then you need to partner with a proven CRO agency like Insights ABM. We specialize in building your brand by creating a dynamic customer experience.

Contact us today and let’s make things happen for your business!

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.