Staying Ahead of the Game: Emerging Trends in Search Engine Marketing Consulting

Are you up-to-speed with the trends that are shaping the future of digital marketing? Are you ready to leverage these trends to catapult your business to new heights? In the dynamic realm of search engine marketing (SEM), staying current with emerging trends is not just a bonus—it’s essential. In this post, we’ll explore the latest developments in search engine marketing consulting and how they can turbocharge your online presence.

1. Artificial Intelligence and Machine Learning

Artificial intelligence (AI) and machine learning (ML) have shifted from futuristic concepts to practical tools for SEM. This trend is more than apparent when you consider that more than 80% of industry experts now integrate some form of AI technology into their online marketing activities. 

Today’s search engine marketing consulting leverages the predictive and analytical prowess of AI and ML, not just for understanding customer behavior, but also for automating bidding and personalizing ads. This strategic use of intelligent technology significantly boosts efficiency and the overall impact of SEM efforts. If your business hasn’t embraced these transformative technologies yet, it’s time to let AI and ML power your SEM strategy.

2. Voice Search Optimization

The rise of smart speakers and voice assistants has propelled voice search from novelty to necessity and 24% of American adults, or around 60 million people, own a smart speaker device. In response, search engine marketing consulting now emphasizes voice search optimization, tailoring keywords to match the conversational tone typical of voice queries.

3. Video Advertising

As the saying goes, content is king, but if we’re to be precise, video content reigns supreme when it comes to engagement. In fact, video has become so crucial to marketing that an unprecedented 96% of marketers consider it an important part of their marketing strategy. This high level of significance has permeated the SEM realm as well. 

Recognizing the potent engagement and conversion potential of videos, astute search engine marketing consultants are increasingly integrating video ads into their SEM strategies, aiming to capture audience interest and maximize conversions.

4. Focus on User Experience (UX)

Google’s algorithm updates spotlight the vital role of user experience (UX) in search rankings. Modern search engine marketing consulting therefore involves crafting ad campaigns and landing pages that delight users with their aesthetics, speed, navigation, and overall user-friendliness.

5. Mobile-First Indexing

With mobile internet usage eclipsing desktop, Google has switched to mobile-first indexing. SEM consultants now prioritize mobile optimization to ensure your ads perform well on the devices your audience uses most.

6. Local SEM

In a world where ‘near me’ searches are ubiquitous, local SEM is more relevant than ever. In fact, Google’s Local Services Ads receive 13.8% of local SERP clicks.

Tailoring your SEM strategy to target local search queries can drive foot traffic to your brick-and-mortar locations and boost local online sales.

7. Privacy and Data Security

With increasing awareness and regulations about data privacy, SEM strategies are becoming more mindful of data security. Search engine marketing consulting ensures your campaigns comply with data privacy laws, balancing personalized advertising with respectful data practices.

Search Engine Marketing Consulting: Our Strategic Approach

Here at Insights ABM, our main focus is on search engine marketing consulting, a critical tool in amplifying your marketing strategies and fueling genuine growth. Our track record speaks volumes – we have consistently driven strong results across numerous business sectors, including:

  • SaaS and Startups
  • Financial Services
  • Healthcare
  • Specialty Surgery
  • Commercial Real Estate
  • Sporting Events
  • Repair and Service Companies

Our seasoned team appreciates the diverse hurdles that various industries encounter, as well as the need for tailored SEM strategies. With our in-depth grasp of industry nuances, advanced tech resources, and thorough comprehension of your target audience, we devise practical strategies that bolster your SEM activities. The result? A noticeable uptick in growth and enduring success for your business.

Insights ABM: Top SEM Consulting Partner

Stay ahead of the game with Insights ABM—let our SEM consultants guide you on your journey to SEM success faster and smarter! Contact us today.

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.